QA/Community/Growth/Q42007Strategy

Q4 2007 Community Building Strategy

Community Outreach

• Identifying leaders in emerging markets and networking
  • India
    • FOSS.IN project day
    • Work with Dr. Nagarjuna G
      • President of India's Free Software Foundation)
      • Recent project work with GKnowledge
  • China
    • Get involved with Li's Mozilla China organization
  • South America
    • Tim and Asa have contents in Brazil and Argentina?

• Campus recruiting and Mozilla University
  • Flyers to Campus Reps
    • Over 500 already on campuses around the country
    • Plenty available for future campus recruiting events
  • Mozilla University
    • Website live at https://www.mozilla.com/en-US/university/
      • Localize site in target markets and spread the word.

Building the Nightly Tester Community

• Creating better participation channels
  • Integrate QMO extension into nightly builds
  • Improve/create mozilla.org Minefield pages
• Updating outdated Web content
  • Find high traffic pages that point to QA resources and update them to point to QMO
  • Redirect mozillaZine blog to QMO

QA Projects

• QMO redesign with focus on "user action plans"
  • Identify 3-4 types of contributors
  • Highly visible calls to action on front page
  • Create "user action plans" for each target
• QA "wish-lists" and engaging the team with the community
  • Ask each team member to generate a list of tasks/projects they can use help with.
  • Help them formalize their ideas into project plans/pages on QMO
  • Recruit community members to sign up for projects and work with QA team "mentor"