Firefox/2015

Firefox Q2/Q3 Growth Campaign

Goals

• Grow Firefox on Mobile with a new Browser on iOS and awesome features for Android
• Acquire new users and progress our relationship with existing users with features on Firefox Desktop with Reader View, Reading Lists, and screen sharing for 'Hello'
• All of the above will be introduced to users with a kick a** first run experience

Schedule and Milestones

• Product String Freeze: March 16, 2015
• Marketing Materials/Web Elements String Freeze: April 6, 2015
• GoLive: May 12, 2015

Scope

• Desktop
  • ‘Hello’ - Now with screen sharing and app sharing
  • Reading lists and Reader View

• iOS - V1 Launch
  • WebKit based vs. Gecko so not 100% parity with Fennec
  • UX will be Firefoxy
  • Integration with Sync

• Fennec

See above ‘reading lists’

• Aurora DevEdition - Firefox 40
  • Debugging for iOS

Tracking

Full Query

ID	Priority	Summary	Status	Assigned to
1128338	--	[Meta] [engagement] Web elements for Firefox Q2 Growth Campaign (2015)	RESOLVED
1132054	--	[META] Fennec 38 (for campaign tracking)	RESOLVED
1132074	--	[Meta] Desktop - Firefox Q2 Growth Campaign	NEW
1132581	--	[Meta] Loop - Firefox Q2 Growth Campaign	RESOLVED
1132944	--	[Meta] Developer Tools features for Q2 Growth Campaign	RESOLVED
1141844	--	[Meta] SUMO content for Firefox Growth Campaign 2015	RESOLVED	Joni Chan
1155467	--	[meta] Firefox Pocket integration	RESOLVED
1159780	--	[meta] Dev Edition 40	RESOLVED

8 Total; 1 Open (12.5%); 7 Resolved (87.5%); 0 Verified (0%);

Communication

• #planning
• Weekly Meetups @ 9AM Pacific Every Wednesday