Foundation/EOY-2015

Emergency On-Call

• (insert link when available)

Frequently used docs

• Daily EOY check in notes: coming
• Test results: coming
• 2015 Ideas: https://foundation.etherpad.mozilla.org/EOYFR-2015-Ideas

Important 2015 Milestones

• Nov 15: Campaign Launch
• Dec 18: Snippet circulation increase to 100% (all)
• Dec 26: Disruptive snippet design launch / mozilla.org overlay launch
• Dec 30: Firefox & You Launch (Likely the highest volume day of the campaign)

Current status

As of July 15, 2015

• Fundraising Planning meeting scheduled in San Francisco (Aug 4-8)

Recurring Meetings

• WEEKLY Meetings: Will begin week of August 10
• DAILY Stand-ups: Will begin November 1, daily in Andrea Wood's Vidyo Room

Goal

In 2015 we need to raise $20 million to fund the work of the Mozilla Foundation, with $3 million coming from online fundraising.

Docs

• Slides
• Github Repo:
• Project Brief: https://goo.gl/wXSyZC
• 2015 Fundraising Goals (all sources): https://goo.gl/UjGMWc
• Snippet Types: http://mzl.la/snippet_types

Target audience

• • Previous donors from all channels;
  • New donors who see our channel promotion (e.g. the snippet);
  • New donors who see that a friend or family donated (via share on Twitter, for instance);
  • Mozilla staff members, community members, their friends & family;
  • Targeting the following locales:
    • EN (USA, Canada, UK, Australia and also Sweden, Denmark, and other locales where EN is widely spoken)
    • France (FR)
    • Germany (DE)
    • Brazil (PT-BR)
    • Italy (IT)
    • Indonesia (ID)
    • Latin America (Spanish)

Success metrics

• • Raise $3 million USD before December 31;
  • Increase monthly donors to 5,500 individuals;
  • New donor acquisition (75% more donors than the 2014 campaign);
  • Increase proportion of US / non-US donations from 56%/44% in 2014 to 51%/49%.

Roles

• • R: Erika Drushka, Scott Downe, Adam Lofting, Jordan Gushwa, Andrea Wood
  • A: Andrea Wood
  • S: Kevin Zawacki Jen Bertsch, Michaela Smiley, Jess Davis, Jean Collings
  • C: Angela Plohman, Erika Jostedt, Tim Murray, Matej Novak
  • I: Mark Surman, Jascha Kaykas Wolff, Rebecca Davies, Mary Ellen Muckerman, Mary Colvig,