Add-on con
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Conference Details
Date: Thursday, December 11, 2008
Time: 8:15 a.m. (breakfast) - 5:15 p.m.
Place: Computer History Museum, 1401 N. Shoreline Blvd, Mountain View, CA 94043
Mozilla Attendees
- Justin Scott (registered)
- Rey Bango (registered)
- Mike Morgan (registered)
- Brian King (registered)
- Mark Finkle (registered)
- Mike Shaver (registered)
- Alex Faaborg (registered)
- Dave Bottoms (registered)
- Jennifer Boriss (registered)
- David Rolnitzky (registered)
- Nick Nguyen (registered)
- Chofmann (registered)
- Jay Patel (registered)
- Dan Mosedale (registered)
- Ben Shapiro - eBay (registered)
- Margaret Tallman (registered)
- Kev Needham (registered)
- Rafael Ebron (registered)
Mozilla Speakers & Talks
- Business Track:
- 10:20 - 11:00 a.m.: State of the Mozilla Add-ons Universe with Brian King.
- 11:10 a.m. - 12:00 p.m.: Firefox Add-ons: Unlocking platform opportunity with Bijan Marashi of Xoopit.
- Technical Track:
- 11:10 - 12:00 p.m.: Add-ons and Mashup Development: How to Leverage 3rd Party APIs Effectively with Mark Finkle.
- 3.1 Lightening Talk:
- 3:10 - 4:00 p.m.: 5 mins on new features of 3.1 with Alex Faaborg
- Keynote Panel:
- 4:00 p.m. - 5:15 p.m.: Future of the Web Browser with Mike Shaver
Booth Duty
| Time | Booth (2 volunteers) |
| 8:15 - 9:00 am | Rey, rebron |
| 9:00 - 10:15 a.m. | D-Rol |
| 10:15 - 11:10 a.m. | chofmann |
| 11:10 - 12 p.m. | Jay P. |
| 12:00 - 1:15 p.m. | Margaret |
| 1:15 - 2:00 p.m. | |
| 2:00 - 3:00 p.m. | fligtar, Brian |
| 3:00 - 4:00 p.m. | Faaborg (if done with lightning talk), Boriss |
| 4:00 - 5:00 p.m. | |
| 5:00 - 6:00 p.m. | Rey |
Mozilla Open House
Date & Timing: Dec. 10th. 6 - 8 p.m.
Focus/theme: Open house, social
Audience: Local and visiting developers -- including those not attending the conference.
Suggested flow:
Talk start time: 6:30
- Quick intros of Mozilla add-on folks and add-on-related topics they cover.
- Lightening talks:
- The road to 3.1: Rey
- Timing update
- Deadlines
- Documentation and resources
- Bandwagon & how Mozilla can help you: Brian
- Overview of Bandwagon
- Roundtable/suggestions on how Mozilla can help add-on developers
- APIs wishes/what you're doing in your add-ons: Mark
- The road to 3.1: Rey
Add-on-Con Feedback
What worked
- Meetup on Wed. night was a great chance to meet folks before the conf.
- Mozilla's huge presence was very cool - all the people, banner, and table compared to Microsoft's... nothing.
What didn't work
Suggestions for next year
- BOF after the conf. to discuss some of the topics brought up during our Wed. meetup (so it doesn't take away from networking time at that event).
- Banner/poster behind our table that says how to subscribe to about:addons, how to apply to be an editor, and the add-ons blog.
- Workshops that teach best practices via hands-on labs
AMO/Marketing/Partner Follow up & Next steps
- Marketing seminar: Had a lot of 1:1 conversations about how to market add-ons. We might want to consider a marketing session here and bring in some of add-on partners who've had a lot of success to share their tips. Some sessions that come to mind:
- PR tips/what makes a good story from our PR team
- Case studies from Add-on partners
- SEO/advertising/acquisition with David
- Mozilla co-marketing (Recommended list, Fashion Your Firefox, etc)
- A look at various marketing tools (Download Day casestudy) [Mary]
Wrap-up Posts