Marketing/Billion Downloads campaign postmorterm
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Teams involved
- Marketing
- IT
- WebDev
- QA
- l10n
- PR
Timeline
Original launch date: mid-August
Actual launch date: July 31st (2 weeks early)
Changes to the timeline
Decision to launch on August 3rd
Decision to push launch to July 31st
What worked well
Issues
- QA was approached late
- This made us rush
- We didn't know about bit.ly, and tested functionality, which worked on the surface, but the bit.ly links were broken, as William discovered
- Weights and measures (metric, etc.) caused confusion
- PR timing of the announcement in conjunction with the actual billionth download - as stated by the Twitter account
- Potential Issues to the timing of the Site
- Was there any way that we could have tracked the potential interactions we missed with the timing issue?
- Was this ever thought about to drive downloads?
- If people who are IE/Safari/Chrome users visit the site because they wrote an article about it, there is no place that says "download FFx here" etc.
- What about an "upgrade" button to drive people that have Ffx 1.0 or 2.0 to upgrade to 3.5
- Issues to the actual copy of the site:
- In the "mission" blurb we reference the MoFo, we usually reference only Mozilla. Not the foundation specifically
- The Link to Find out more about the mission links to the organic software page - not the "what is Mozilla page" so it doesn't really talk about the mission etc.