QA/Community/Growth/Q42007Strategy

Community Outreach

• Identify leaders in emerging markets (Goal: 2 leaders)
  • India
    • FOSS.IN project day
    • Work with Dr. Nagarjuna G
      • President of India's Free Software Foundation)
      • Recent project work with GKnowledge
  • China
    • Get involved with Li's Mozilla China organization
  • South America
    • Tim and Asa have contents in Brazil and Argentina?

• Campus recruiting and Mozilla University
  • Campus Reps
    • "Stay Ahead of the Curve" flyers already on campuses around the country, for recruiting students/faculty and promotong Mozilla University. More to be distributed at future Mozilla events and to new Campus Reps.
    • Identify Campus Reps that are interested in starting a Mozilla Club. (Goal: 2 clubs)
      • Work with them to get their organization established and help them integrate into the QMO work flow.
  • Mozilla University
    • Website already live at https://www.mozilla.com/en-US/university/
    • Track site traffic and gather user feedback (Goal: 30 registrations/surveys completed)
    • Localize site for target markets/locales and promote at international universities. (Goal: 2 locales)

Building the Nightly Tester Community

• Creating better participation channels
  • Integrate QMO extension into nightly builds
  • Improve/create mozilla.org Minefield pages (Goal: 1 page)
• Updating outdated Web content
  • Find high traffic pages and update outdated links to point to QMO content (Goal: 2 pages)
  • Redirect mozillaZine blog to QMO

QA Projects

• QMO redesign with focus on "user activity flow"
  • Identify 3-4 types of contributors
  • Highly visible sections on front page for each type (Goal: 4 sections)
  • Create "user activity flow" for each type (Goal: 2 flows)
• QA "wish-lists" and engaging the team with the community
  • Generate a list of tasks/projects QA team needs community help with. (Goal: 3 projects)
  • Help them formalize their ideas into project plans/pages on QMO
  • Recruit community members to sign up for projects and work with QA team "mentor" (Goal: 1 recruit)