QA/Community/Growth/Q42007Strategy

Community Outreach

As the Mozilla project takes a back seat to the Firefox product in the public eye, we are losing traction on community building. Although we now have millions of Firefox users out there, a very small fraction of them know about the Mozilla project and the opportunities it provides in contributing to their browser and promoting open source software and ideals.

QA is often the easiest entry point for volunteers looking to get involved in the Mozilla community. We need to find new channels to explore and help educate potential community leaders and enable volunteers to get familiar with Mozilla and contribute in any way they can.

• Identify leaders in emerging markets (Goal: 2 leaders)
  • India
    • FOSS.IN project day
    • Work with Dr. Nagarjuna G
      • President of India's Free Software Foundation)
      • Recent project work with GKnowledge
  • China
    • Get involved with Li's Mozilla China organization
  • South America
    • Tim and Asa have contents in Brazil and Argentina?

• Campus recruiting and Mozilla University
  • Campus Reps
    • "Stay Ahead of the Curve" flyers already on campuses around the country, for recruiting students/faculty and promotong Mozilla University. More to be distributed at future Mozilla events and to new Campus Reps.
    • Identify Campus Reps that are interested in starting a Mozilla Club. (Goal: 2 clubs)
      • Work with them to get their organization established and help them integrate into the QMO work flow.
  • Mozilla University
    • Website already live at https://www.mozilla.com/en-US/university/
    • Track site traffic and gather user feedback (Goal: 30 registrations/surveys completed)
    • Localize site for target markets/locales and promote at international universities. (Goal: 2 locales)

Building the Nightly Tester Community

• Creating better participation channels
  • Integrate QMO extension into nightly builds
  • Improve/create mozilla.org Minefield pages (Goal: 1 page)
• Updating outdated Web content
  • Find high traffic pages and update outdated links to point to QMO content (Goal: 2 pages)
  • Redirect mozillaZine blog to QMO

QA Projects

• QMO redesign with focus on "user activity flow"
  • Identify 3-4 types of contributors
  • Highly visible sections on front page for each type (Goal: 4 sections)
  • Create "user activity flow" for each type (Goal: 2 flows)
• QA "wish-lists" and engaging the team with the community
  • Generate a list of tasks/projects QA team needs community help with. (Goal: 3 projects)
  • Help them formalize their ideas into project plans/pages on QMO
  • Recruit community members to sign up for projects and work with QA team "mentor" (Goal: 1 recruit)