EU MozCamp 2008/Programme/Firefox Extensions and Start-ups

Presenter: Matjaž Horvat (mathjazz)

The purpose of this talk is to provide a short overview on the path a Slovenian start-up Zemanta has taken when choosing a platform for attracting users, venture capitalists and media.

Topics covered will include:

• What on Earth is Zemanta?
• Why having a browser extension?
• Why having a widget?
• How to reach as many users as possible?
• How to deal with different platforms?
• Cross-domain XHR limitations and solutions
• Hosting