Aug 2, 2017
Doc - 2017 Firefox Desktop Onboarding OKR's
Overall Q3 Score: 80.42%
Q3 OKR Progress
| Objective
|
Key Result
|
Confidence
|
Features
|
Notes
|
| Aug 2
|
Aug 16
|
Aug 30
|
Sep 13
|
Score
|
| 1. Improve Firefox retention
|
1.1 Land onboarding tour overlay with QA sign-off (no blocking bugs) going into beta
|
100%
|
100%
|
--
|
100%
|
100%
|
|
|
| 1.2 Land onboarding tour notifications with QA sign-off (no blocking bugs) going into beta
|
100%
|
100%
|
--
|
100%
|
100%
|
- Bug 1357008 - [User Story] [Tour Notification] As Firefox team, we want to send tour notifications of product features that we believe matter to user
|
|
| 1.3 Land new user tour content for v57 with QA sign-off (no blocking bugs) going into beta
|
100%
|
100%
|
--
|
100%
|
100%
|
- Bug 1268708 - [meta] Allow a like-new experience for returning users
|
- 8/2/2017
- Data analysis was conducted
- May not need to run another experiement on this
|
1.4 Run experiment related to data migration which identifies the cause of changes in retention
- Analyze data migration telemetry to identify causes in retention.
|
66.7%
|
66.7%
|
--
|
75%
|
75%
|
|
- 8/2/2017
- Data analysis was conducted
- May not need to run another experiement on this
- 8/16/2017
- Need to clarify with pdol on next steps. Keeping confidence level the same till then.
- 8/20/2017
- we were able to identify correlation
- need to do more exploration and iterative implementation to figure out exact technically cause and possible solution that will overall help retention.
- 8/20/2017
- Septarshi has ran thhroughh analysis and findings with thhe team and engineering teams have discussed possible options to reduce jank that will
|
| 1.5 Publish draft UX spec for product documentation which includes 8 individual product areas
|
75%
|
--
|
--
|
--
|
0%
|
|
|
| 2. Learn about Chrome churners, and about first Firefox session actions
|
2.1 Identify top three reasons Chrome users leave Chrome and suggest actionable ways to lure Chrome users to Firefox
|
73.3%
|
100%
|
--
|
100%
|
100%
|
|
- 8/16/17
- Study in progress. Will be able to analyze qualitative data and make actionable suggestions by end of quarter.
- 10/4/2017
- jdavidson is working with business strategy teams to circulate findings to enact change. mmayo is looking at a "switch from Chrome to Firefox" page and findings were shared with dtensor's team.
- action item: Pdol and Jdavidson to sync up with moz.org team to find more information about this web page.
|
| 2.2 Run heartbeat study, publish top 3 things user do immediately after opening Firefox
|
76.7%
|
100%
|
--
|
25%
|
0%
|
|
- 8/16/2017
- Study is on pause. Kamyar is confident that we will conduct study and analyze data by end of quarter.
- 8/20/2017
- rrayborn has a study ready but has not launched yet.
- 10/4/2017
- no new status. we are still unsure if this went out.
|
| 2.3 Publish top 5 correlations between telemetry attributes in first 10 minutes (or first session) of use and churn after day 0
|
60%
|
60%
|
--
|
25%
|
90%
|
- file:///Users/mozilla/Library/Containers/com.apple.mail/Data/Library/Mail%20Downloads/AB80A5CC-8A8E-4E65-98FF-93849AC1F3F9/first_session_roughdraft3.html
|
- 8/2/2017
- Many unknowns. Need to clarify status.
- 8/16/2017
- Keeping the confidence level the same as last week till we talk to pdol and septarshi
- 8/20/2017
- Preliminary findings have been shared with cmore and pdol.
- 10/4/2017
- findings looked at 3 week retention and not first 10 minutes. Although did cover first session. Findings were a list of behaviors that people did in the first session of between churners vs. retainers.
|
| 3. Keep existing / lapsed users*
|
3.1 Land updating user tour content for v57 with QA sign-off (no blocking bugs) going into beta [existing / lapsed users]
|
86.6%
|
86.6%
|
--
|
100%
|
100%
|
|
|
| 3.2 Land profile refresh for lapsed users for v57 with QA sign-off (no blocking bugs) going into beta
|
80%
|
80%
|
--
|
100%
|
100%
|
- Bug 1369255 - Profile clean-up option in stub installer
|
|
| 3.3 Land new user tour for lapsed users for v57 with QA sign-off (no blocking bugs) going into beta
|
86.7%
|
86.7%
|
--
|
100%
|
100%
|
|
|
| 3.4 Complete implementation of v57 preview content (for What’s New page) (to land in v56 dot release)
|
53.3%
|
53.3%
|
--
|
100%
|
100%
|
- Bug 1360461 - [UX] Pre-Photon In-product message UX Specs
|
- 8/16/2017
- verdi clarifying next steps in meeting today. Keeping confidence level the same till we get more information.
- 8/20/2017
- Completed by content and marketing team. Page is built [here].
|
