Goals

• Provide a boost to the 10k goal with messages about the fall campaign (short term)
• Start to move towards the mass market
• Give new users (not logged-in ones) a testable, streamlined flow into signing up & making
• Give logged-in users different, more audience-appropriate content
• A/B test language, value propositions, signup process & gather data
• Increase unique visitor (UV) to registered user (AU) conversion rate (currently ~0.85%) (target for end of Q1 is 5%)

Links

• Notes: https://etherpad.mozilla.org/splash
• Redpen design draft: https://redpen.io/p/vb58b39d74a243ce3f
• Copy notes: https://foundation.etherpad.mozilla.org/SplashPageCopy?
• Tags: [splash]

Roles

• Responsible: Bobby
• Consulted: Andrew, Michelle, Cassie, Paul, Lainie, Ricardo

Tasks

[nov28]

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);

[dec12]

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);

[dec24]

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);

Drafts