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| =Vision= | | =Vision= |
| <big>'''Improve impact of — and value to — Mozilla Mentor Networks'''</big>
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| * '''Create curriculum and materials''' to help people mentor and teach better (value).
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| * '''Recruit more partners''' to increase reach and scope of networks (impact).
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| * '''Add more Hive cities''', including in Asia and Africa (value and impact).
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| * '''Evolve Maker Party into year-round activity''' through Webmaker Clubs (impact).
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| * '''Build on 2014 to improve websites''' that support mentors (value and impact)
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| ** '''Sharpen and consolidate''' education targeted content via teach.webmaker.org
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| ** '''Empower more people to start Hive Learning Communities''' by improving documentation and support on hivelearningnetworks.org
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| ** '''Training''' - Expand and improve both online and in-person trainings
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| https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/4k_5kulp.png
| | Improve impact of — and value to — Mozilla Learning Networks by empowering mentors and educators to teach web and digital literacy in cities across the globe. |
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| =Before & After= | | == Mobilize Community == |
| * ''Before. Where do we stand now?''
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| * ''After. What this will look like in Dec 2015?''
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| =KPIs=
| | * Institute more opportunities for community members to connect, contribute and grow. |
| * '''Ground game.''' Sustain and grow Hive Learning Networks. Launch Webmaker Clubs to grow ground game. | | * Cultivate deeper relationships and leadership via skills development through training and events. |
| ** Increase # of learning events by [? x ?]% each month starting in Q2. (Baseline = 250/month) | |
| * '''Quality of learning'''
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| ** 10% of MEU acquire a relevant badge
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| * '''Quality of teaching.''' Badges to mentors and educators who demonstrate ability to teach effectively and creatively
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| ** Increase # of Webmaker and Hive educator badges by [? x ?]% each month starting in Q2. (Baseline = 200/month)
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| * '''Impact.''' Dramatically increase number of mentors. Add value to established mentors teaching in external contexts. Add online mentoring in product. ''(Product + Mentor Teams)''
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| ** Product team: Increase % of users “mentoring” within Webmaker to 4% of MAU. (Baseline = 0.57%)
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| ** Mentor team: ___
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| =Milestones= | | == Sustain Engagement == |
| * ''(to come)''
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| =''Links''=
| | * Get more people teaching the web by providing deeper web literacy learning experiences in cities around the world. [[Webmaker/2015/Mentors/Clubs | Webmaker 'Clubs']].''' (may not be branded that). |
| * Draft: https://teach.etherpad.mozilla.org/2015 | | * Package free+open curriculum paired with a community platform, training and badges that anyone can use. |
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| = Data Dump = | | == Build Networks == |
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| | * Hive Global grows to 30 cities, fostering local communities of educators who teach web & digital literacy. |
| | * Further develop Hive platforms towards better Webmaker engagement, including feeding innovative content into broader Learning Networks initiatives |
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| Hive global expansion
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| Grow to 20 Hive Learning cities. Spread and deepen Hive Learning with local communities of teachers, mentors and organizations promoting innovative approaches to web/digital literacy. Widely integrate the program BHAG goals and apply Hive city criteria rubric against new locations.
| | https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/4k_5kulp.png |
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| Launch Hive Global. In 2015, we will officially launch Hive Global as a team. This group will:
| | =Before & After= |
| | * ''Before. Where do we stand now?'' |
| | ** 10 cities who share a model for connected learning and have been a testbed of some of Webmaker's best ideas & ground game. Lots of success to harvest and grow. |
| | ** 5K contributors who share their web skills, hosted an event, remixed a teaching kit, or otherwise took action to teach the web. It's quite ad-hoc and no clear path for them individually and as a group. |
| | * ''After. What this will look like in Dec 2015?'' |
| | ** 500 cities involved with ongoing learning network activities including 30 Hive cities and 400+ locales teaching club content. They are providing a sophisticated ground game to teach web & digital literacy, with higher quality resources and practices and a strong group identity with local context. |
| | ** We have shipped a robust Web Literacy curriculum including content/programs from Hive that can be used to teach+assess 21st century skills. |
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| Grow # of Hive cities from 10 to 20. Particularly in Asia and Africa (Bangalore and Mombasa).
| | =Q1 KPIs= |
| Support MacArthur Foundation Cities of Learning initiative. Get teachers involved in establishing programs, assessments and credentials through civic partnerships that translate into career and college readiness for learners.
| | * Retain aligned & locally active educators (goal: 4000) |
| Set up a Hive Lab model. Get teachers and mentors developing digital literacy tools and curriculum.
| | * Establish baseline for club leaders (goal: 40) |
| Develop a set of Hive badges to recognize and motivate mentors.
| | * Establish baseline for club pilots (goal: 20 clubs) |
| Document the Hive model. So interested groups can test out Hive ideas in new cities.
| | * 10 Hive cities |
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| Build how Hive sets the table for Webmaker people, product and programs to thrive. Further develop Hive network channels for deep and wide Webmaker engagement. Examples:
| | =''Links''= |
| Hive Pittsburgh launched Digital Corps, training people to teach webmaking city-wide.
| | * Draft: https://teach.etherpad.mozilla.org/2015 |
| Hive Bangalore used Webmaker Clubs to draw interest from other partners in building a broader digital literacy network.)
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| Broaden Network: Deepen connections with existing Mozilla mentor/learning communities. Like Open Science, Policy and ReMo.
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| Participants
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| Target market: specialized teacher and mentor individuals and organizations
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| Software:
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| need active integration between Hive Labs, Webmaker Mentors and Webmaker Product teams -- for labs concept to work, and for Webmaker product to benefit from mentor / educator feedback.
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| Webmaker.org: needs better navigation, discoverability and intentionality.
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| Badges: Need publicly understood thesis and practice for issuing badges in our communities, and to model best practices in larger ecosystem.
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| Marketing: Need MOFO/Webmaker engagement team to help build clear paths to spread and deepen Hive networks and assets while solidifying story about Mozilla’s work in learning and providing design and development work via Studio Mofo.
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| Expanding content, features and effectivenss of hivelearningnetwork.org
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| Better copy and linkage between Hive and Webmaker web properties
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| Explicit activation of Hive staff as account managers for larger Mozilla priorities
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| Fundraising: Work with Partnership team to secure additional $4 million funding for 2015+. $5M+ already in the pipeline from MacArthur, NSF, Mott, Irvine, and IMLS. Possibility to expand Hive in Africa via Mastercard in late 2015. Opportunity to fund Hive Lab through NSF AISL.
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| Continued growth of flagship Hive NYC through Pinkerton, Butler and NYC Mayor’s funds
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| Taking over stewardship of Hive Bay Area opens up diverse local funding opportunities.
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| Consider matching fund requirement for Hive cities.
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| Building non-London based Hive communities in the U.K. (Kent, Manchester) through NESTA and other local funders
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| Mozilla Developer Network: Better document and support pathways for entry-level developers / learners. Guide advanced developers with interest in mentoring into the right networks.
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| Open Science, Policy and News: Figure out cross-section of aligned goals. e.g., Better linking organizations/institutions involved in multiple programs (e.g., libraries).
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| ReMo: Identify and work with reps drawn to Webmaker/Hive as a brand, plus broader geo-located community-building around teaching and learning digital literacy.
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| Webmaker Clubs / Mentor Program
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| More people teach the web with Webmaker -- going further, engaged longer, and teaching with higher quality.
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| Focus for 2015:
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| retention. invite people to do something year-round. Evolve beyond one-offs events.
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| deepen engagement. provide structure and curriculum for mentors to teach further and go deeper. a whole arc and curriculum, instead of just a one-off activity. Develop a lab mentality to experiment & grow.
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| target high-value groups. e.g., librarians and after-school programs. A specific curriculum, set of activities, branding and recognition. Explore mobile offering with them.
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| Webmaker Clubs (whether we “brand” it that way or not) will address these challenges. Clubs are a package of activities to teach the web over a period of time, paired with badges, support and leadership opportunities. They are also a source of innovation and iteration on the ground.
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| Structured Engagement: In 2014, we built a community of ~10K teachers and mentors to develop, deliver and promote Webmaker. In 2015, we need to provide more structure and value to these lead users to sustain their contributions over time.
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| High level contribution: Direct our professional development to mentors to deliver better Webmaker Clubs. Get more teaching expertise into the community. Shape the product with their experiences. Deliver transformative online learning experiences, like we currently deliver offline with Maker Party.
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| Target two user stories:
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| People who want to teach web and digital literacies in their local context and need content and tools to do so.
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| People who want to mentor others online using Webmaker tools and platform.
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| Establish deeper connections with existing Mozilla networks: Plan for linking mentor/learning communities (like Science Lab, Policy and ReMo) to bridge networks and grow individual and organizational capacity.
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| Target market: professional and skilled educators and advanced mentors. (Particular focus on: librarians, after-school informal educators, and classroom teachers.)
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| Dependencies
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| Software: Deeply dependent on working with Webmaker and Mozilla product teams to evolve:
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| rich learning and production software
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| effectiveness of webmaker.org to connect people to resources, curriculum and community.
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| improved profile and peer to peer interaction
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| Reliable, data rich and customizable badging platform that both motivates, credentials and displays achievements on Webmaker and in other
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| in-platform online mentoring and organizing
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| tools to customize offerings for partners
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| Mobile research, content and curriculum: Team up with Mozilla product and program teams to test, curate and coordinate mobile-first offerings.
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| Marketing: Coordinate with Webmaker marketing and engagement team to differentiate seasonal & promotional campaigns and sustained engagement. Need shared KPIs and plan to achieve them.
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| Partnerships: Partners get value from Webmaker and we benefit from their collaboration and alliance. Essential to work closely with key engagement team staff to build vision, tools and services so partners deliver Webmaker programs effectively. Key partners in 2015 are CoderDojo, Digital Opportunity Trust, Afterschool Alliance and Telefonica. Also, tighten collaborations with Mozilla partners:
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| Hive Learning Networks: Better use this channel of network partners to coordinate Webmaker.
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| Mozilla Developer Network: Better document and support pathways for entry-level developers / learners. Guide advanced developers with interest in mentoring to the right networks.
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| Science Lab and Policy: Depends on the cross section of aligned goals and then planning on how to build and work on these programs together.
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| ReMo: Identify and work with individual or groups who not only are drawn to Webmaker as a brand but also a broader geo-located community building around improving teaching and learning in digital literacy.
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| Fundraising: In 2015 we will no longer have the $500k MacArthur funding for Maker Party. We need to replace this income to
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| Maintain staffing
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| Campaign material costs
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| Investment design and development of partner engagement tools.
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| We will need to seek additional funding to build out the curriculum, community engagement and human resources to expand the audience for the Webmaker program.
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| Expertise to be added to program: Skills and dedicated human resource time needed:
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| Educational experience design, production and collection.
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| Leadership cultivation.
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| Online community management.
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| Opportunities pending
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| Mott: Pilot web literacy skill badges for afterschool educators that enable them to assess and provide 21st century skill badges to students that connect in and out-school learning towards college and career readiness.
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| IMLS: Co-designing web literacy skill badges, curriculum, training, and MOOCs for public librarians. Explore mobile offering.
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| Irvine: Prototype web literacy skill badges for classroom teachers and staff that enable them to assess and provide 21st century skill badges to students towards college and career readiness. Explore mobile offering.
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| �
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