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== Phase 1 == | == Phase 1 == | ||
=== The Web is Evolving === | |||
Its [http://www.unesco.org/new/fileadmin/MULTIMEDIA/HQ/CI/CI/pdf/Events/netconference_march2015_submissions/C/reference_from_microsoft_cyberspace2025.pdf estimated] that by 2025, there will be close to '''5 billion''' users on the web. | Its [http://www.unesco.org/new/fileadmin/MULTIMEDIA/HQ/CI/CI/pdf/Events/netconference_march2015_submissions/C/reference_from_microsoft_cyberspace2025.pdf estimated] that by 2025, there will be close to '''5 billion''' users on the web. | ||
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<Insert picture of mobile users> | '''<Insert picture of mobile users>''' | ||
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The open Web - as we know and love it - is in danger. The web is moving towards closed, isolated ecosystems that limit and restrict the users' imagination and creativity, and ultimately the potential of the web for all. | The open Web - as we know and love it - is in danger. The web is moving towards closed, isolated ecosystems that limit and restrict the users' imagination and creativity, and ultimately the potential of the web for all. | ||
A glaring example of this was brought to light when Quartz recently [http://qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ reported] that '''millions''' of Facebook users have no idea they’re using the internet. | A glaring example of this was brought to light when Quartz recently [http://qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ reported] that '''millions''' of Facebook users have no idea they’re using the internet. | ||
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<Insert graphic of the Facebook = Internet Conversation from Laura's report> | '''<Insert graphic of the Facebook = Internet Conversation from Laura's report>''' | ||
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See our | See our research here. '''<Insert reference to research reports>''' | ||
If we do nothing, more people will come online, but they will use it passively. They will believe that a handful of apps or a social media platform is all there is to the web. They will not be able to utilize the full potential of the web to improve their lives. | If we do nothing, more people will come online, but they will use it passively. They will believe that a handful of apps or a social media platform is all there is to the web. They will not be able to utilize the full potential of the web to improve their lives. | ||
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<Insert a big quote (picture) of Mark's latest quote: People end up viewing the Web less as a life-changing resource, and more like a television.> | '''<Insert a big quote (picture) of Mark's latest quote: People end up viewing the Web less as a life-changing resource, and more like a television.>''' | ||
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'''<big>"''People end up viewing the Web less as a life-changing resource, and more like a television''" - Mark Surman</big>''' | |||
=== Protecting the Open Web === | |||
It is going to become more important than ever before to protect the web as a global public resource. | It is going to become more important than ever before to protect the web as a global public resource. | ||
See the [https://www.mozilla.org/en-US/about/manifesto/ Mozilla Manifesto] for our guiding principles. | See the [https://www.mozilla.org/en-US/about/manifesto/ Mozilla Manifesto] for our guiding principles. | ||
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=== Web Literacy === | |||
We also believe that it will be equally important to teach critical web literacy skills to promote meaningful participation online in the future. | We also believe that it will be equally important to teach critical web literacy skills to promote meaningful participation online in the future. | ||
<Insert image from Mozilla club or something similar> | <Insert image from Mozilla club or something similar> | ||
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More from this Phase: | === More from this Phase: === | ||
* | * [https://commonspace.wordpress.com/2015/07/27/mozilla-learning-strategy-slides/ High-level summary] of our thinking in Phase 1 | ||
* | * [https://commonspace.wordpress.com/2015/06/03/the-essence-of-web-literacy/ Universal web literacy] | ||
* Web Literacy: | * More on Web Literacy: | ||
** Web Literacy Map | ** Web Literacy Map https://teach.mozilla.org/teach-like-mozilla/web-literacy/] | ||
** Digital-Age Skills for the 21st Century | ** Digital-Age Skills for the 21st Century http://bit.ly/1GkdDLV] | ||
** 21st Century Skills Badging Framework | ** 21st Century Skills Badging Framework https://blog.webmaker.org/21st-century-skills-badging-framework] | ||
== Phase 2 == | |||
=== [https://commonspace.wordpress.com/2015/07/15/web-literacy-and-leadership/ Leadership Development] === | |||
==== Where we are ==== | |||
Starting with Drumbeat in Barcelona, we’ve become skilled at convening people and building networks. | |||
We now have a rich and diverse global network of over ~5,000 community leaders closely tied to Mozilla. | |||
Evolving the networks we’ve already built, we will: Grow a global network of highly talented leaders who want to tackle the big issues of the web (‘hills’) and sustain the internet as a global public resource. | |||
==== Some of the analysis we did in this phase: ==== | |||
* '''Survey of Mozilla Foundation's Leadership Development offerings'''. [http://mzl.la/offerings Link] | |||
* '''A [https://en.wikipedia.org/wiki/SWOT_analysis SWOT] analysis of all Leadership Development offerings'''. [https://docs.google.com/document/d/1_HfamIoqZYAwuKz6MEdYSZ3obe3oNXIPf2qKpeu2190/edit Link] | |||
* '''Analysis of types of Leaders we engage through our offerings'''. [http://mzl.la/tiers Link] | |||
Many of our programs already provide leaders with an opportunity to participate and contribute, while learning valuable skills along the way. | |||
=== [https://commonspace.wordpress.com/2015/07/20/advocating-for-web-literacy/ Advocacy] === | |||
==== Where we are ==== | |||
We’ve developed a real ability to mobilize people, tapping into growing concern about internet issues. | |||
We have a strong relationship with Mozilla policy team in MoCo. Our shared policy + advocacy model seems to be working. | |||
Also, we’ve gotten on the public radar as an advocacy brand. We have ~1.7M people on our advocacy and fundraising list. | |||
== | Building on the mobilization capacity we have now, we will: Grow a global network of millions of people who want to protect the open web and sustain the internet as a global public resource. We need to invest in new staff and infrastructure to do this. | ||
==== We tackled some questions on enabling our work through software: ==== | |||
* Do we need software to connect people to each other? [https://docs.google.com/document/d/1o5COcV1A679f0Nnf1Q73n1wZkpMGgCLi4gYH3sMMdqM/edit Link] | |||
* Do we need software to help people teach web literacy and web skills at scale? [https://docs.google.com/a/mozilla.com/presentation/d/1YaZpfzPylRI_4yuW_PoHu2rKj1NDgaXxfIeLHJXPrqQ/edit?usp=sharing Link] | |||
* Do we need significant software engineering and design resources to more effectively do mass engagement? [http://valianttry.us/movement-building-at-mozilla-what-weve-learned/ Link] [http://valianttry.us/movement-building-and-web-literacy-a-proposal/ Link] | |||
* Do we plan to use software as a method of change? [http://adamlofting.com/1385/software-as-means-of-changing-the-world/ Link] | |||
==== We also answered some specific questions regarding our Advocacy offerings and capabilities: ==== | |||
* How do we get alignment with marketing / brand voice people? [https://docs.google.com/document/d/1Iz0uSl-MwjiaNbgbJPP-eT_tq5_yTJgWlT8yduthQTg/edit Link] | |||
* Collaboration / needs with Mozilla marketing. [https://docs.google.com/document/d/1Sq_ljN47Dgu-52S2-VYXkIdvTUAem1LVqf-CQO64qRU/edit Link] | |||
* How do we build relationships outside the email channel? [https://docs.google.com/a/mozilla.com/document/d/1XvuXGeauE_GaIL-jsUnTcERTtWywYzyZDY5qAQ9s1hA/edit?usp=sharing Link] | |||
* How do we structure our service offerings to be more internationally / globally sensitive? [http://thewebiwant.blogspot.com/2015/09/mozilla-movement-building-strategies.html Link] | |||
We are capable of building a movement and create a center of influence. See a detailed synthesis [https://dl.dropboxusercontent.com/u/8176339/Advocacy%20preo,%20Sep%2022nd.pdf here]. | |||
=== | === "Some of the Things We Read" === | ||
* [http://ssir.org/articles/entry/the_secret_of_scale The Secret of Scale] | |||
* | * [http://ssir.org/articles/entry/creating_high_impact_nonprofits Creating High Impact Nonprofits] | ||
* | * [http://ssir.org/articles/entry/the_promise_of_lean_experimentation The Promise of Lean Experimentation] | ||
* | * [https://medium.com/life-learning/the-number-one-predictor-of-career-success-according-to-network-science Career Success According to Network Science] | ||
* [http://ssir.org/articles/entry/how_fellowships_can_inform_talent_management How Fellowships Can Inform Talent Management] | |||