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Webmakers/2012plans: Difference between revisions
→Goals plus concrete 2012 objectives
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== Context == | == Context == | ||
<br> | <br> | ||
'''Vision:''' | '''Vision:''' Build a generation of webmakers<br> | ||
<br> | '''Long term goal:''' Move tens of millions of people from ''using'' the web to ''making'' the web.<br> | ||
'''Long term goal:''' | |||
== | == Overarching goal for 2012 == | ||
Roll the best Drumbeat software and learning resources into a '''cohesive webmaker offering''' | |||
== Top level goals == | |||
'' | ''Goals = enduring statements of what we want to do and achieve, multi-year'' | ||
# | #Grow '''programs''' that make teens, journalists, filmmakers into web makers | ||
#Ship '''software''' that excites web makers, bakes in both learning and making | #Ship '''software''' that excites web makers, bakes in both learning and making | ||
#Build '''badges''' and '''curriculum''' that help web makers learn valuable skills | #Build '''badges''' and '''curriculum''' that help web makers learn valuable skills | ||
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== Goals plus concrete 2012 objectives == | == Goals plus concrete 2012 objectives == | ||
''objectives = short term things we will do to pursue a goal, last less than a year'' | ''objectives = short term things we will do to pursue a goal, last less than a year'' | ||
=== 1. | |||
1.1 Scale Popcorn youth media program, build in Little Brother<br> | Theme that all these objectives need to be measured against: roll the best Drumbeat software and learning resources into a '''cohesive webmaker offering. | ||
1.2 Expand MoJo learning lab for | |||
=== 1. Grow programs that make teens, journalists, filmmakers into web makers === | |||
<br> | |||
1.1 Scale Popcorn youth media program, build in Little Brother production<br> | |||
1.2 Expand MoJo learning lab for developers, add ‘Hackasaurus for Hacks'<br> | |||
1.3 Grow size and influence of Hive Learning Network in NYC<br> | 1.3 Grow size and influence of Hive Learning Network in NYC<br> | ||
1.4 Build out Hive or similar teen | 1.4 Build out Hive or similar teen programs in new cities <br> | ||
1.5 Integrate web maker badges and content into Popcorn, MoJo, Hive <br> | 1.5 Integrate web maker badges and content into Popcorn, MoJo, Hive <br> | ||
=== 2. Ship software that excites web makers, bakes in learning and making === | === 2. Ship software that excites web makers, bakes in learning and making === | ||
<br> | |||
2.1 Build 'software lab' team inside MoFo, find strong leader <br> | 2.1 Build 'software lab' team inside MoFo, find strong leader <br> | ||
2.2 Release PopcornMaker 1.0, test in learning labs as we develop <br> | 2.2 Release PopcornMaker 1.0, test in learning labs as we develop <br> | ||
2.3 Ship next level | 2.3 Ship next level Hackasaurus tools, test and use w/ learners of all ages <br> | ||
2.4 Do early experiments in w/ HTML5 gaming and | 2.4 Search for ways to expand our suite of 'code tools for learning'<br> | ||
2.5 Do early experiments in w/ HTML5 gaming (e.g. Paladin, RunJumpBuild)<br> | |||
2.6 Find more colleges like Seneca, build bigger pool of professors and students<br> | |||
=== 3. Build badges and curriculum that help web makers learn valuable skills === | === 3. Build badges and curriculum that help web makers learn valuable skills === | ||
<br> | |||
3.1 Create and test web literacy badges for key skills <br> | 3.1 Create and test web literacy badges for key skills <br> | ||
3.2 Adapt and scale Hacktivity Kit as 'web basics' program | 3.2 Adapt and scale Hacktivity Kit as 'web basics' program all ages<br> | ||
3.3 | 3.3 Roll this into a full 'web making' curriculum for MoJo, Popcorn, Hive<br> | ||
3.4 Deploy materials on multiple learning platforms, test P2PU first <br> | 3.4 Deploy materials on multiple learning platforms, test P2PU first <br> | ||
3.5 | 3.5 Release robust version of open badges software + service <br> | ||
=== 4. | === 4. Create web sites and events that invite web makers into all we're doing === | ||
<br> | |||
4.1 Build simple online hub for all Mozilla web maker activities <br> | 4.1 Build simple online hub for all Mozilla web maker activities <br> | ||
4.2 Roll out online platform for Hive learners and members <br> | 4.2 Roll out online platform for Hive learners and members <br> | ||
4.3 Build | 4.3 Build Popcorn and MoJo event models to drive learning and engagement <br> | ||
4.4 Run an awesome 2012 Mozilla Festival | 4.4 Run an awesome 2012 Mozilla Festival, build around learning and software <br> | ||
4.5 Establish baseline participation and engagement metrics and track/report <br> | 4.5 Establish baseline participation and engagement metrics and track/report <br> | ||
=== 5. Tell the Mozilla story well, inspire people to get involved === | === 5. Tell the Mozilla story well, inspire people to get involved === | ||
5.1 | <br> | ||
5.1 Tell one Mozilla story; build brand architecture, core narrative, and brand book <br> | |||
5.2 Deploy strong 'non-profit' elements throughout all Mozilla channels <br> | 5.2 Deploy strong 'non-profit' elements throughout all Mozilla channels <br> | ||
5.3 Raise the communications bar; | 5.3 Raise the communications bar; simple messaging, integrated comms, regular blogs/video <br> | ||
5.4 | 5.4 Build awareness of Mozilla as web-maker/learning org with public, media, and Mozillians <br> | ||