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Webmakers/2012plans: Difference between revisions
→Goals plus concrete 2012 objectives
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'''Long term goal:''' Move tens of millions of people from ''using'' the web to ''making'' the web.<br> | '''Long term goal:''' Move tens of millions of people from ''using'' the web to ''making'' the web.<br> | ||
== | == Overarching goal for 2012 == | ||
'' | Roll the best Drumbeat software and learning resources into a '''cohesive webmaker offering''' | ||
#Grow '''programs'''that make teens, journalists, filmmakers into web makers | == Top level goals == | ||
''Goals = enduring statements of what we want to do and achieve, multi-year'' | |||
#Grow '''programs''' that make teens, journalists, filmmakers into web makers | |||
#Ship '''software''' that excites web makers, bakes in both learning and making | #Ship '''software''' that excites web makers, bakes in both learning and making | ||
#Build '''badges''' and '''curriculum''' that help web makers learn valuable skills | #Build '''badges''' and '''curriculum''' that help web makers learn valuable skills | ||
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== Goals plus concrete 2012 objectives == | == Goals plus concrete 2012 objectives == | ||
''objectives = short term things we will do to pursue a goal, last less than a year'' | ''objectives = short term things we will do to pursue a goal, last less than a year'' | ||
Theme that all these objectives need to be measured against: roll the best Drumbeat software and learning resources into a '''cohesive webmaker offering. | |||
=== 1. Grow programs that make teens, journalists, filmmakers into web makers === | === 1. Grow programs that make teens, journalists, filmmakers into web makers === | ||
<br> | <br> | ||
1.1 Scale Popcorn youth media program, build in Little Brother<br> | 1.1 Scale Popcorn youth media program, build in Little Brother production<br> | ||
1.2 Expand MoJo learning lab for | 1.2 Expand MoJo learning lab for developers, add ‘Hackasaurus for Hacks'<br> | ||
1.3 Grow size and influence of Hive Learning Network in NYC<br> | 1.3 Grow size and influence of Hive Learning Network in NYC<br> | ||
1.4 Build out Hive or similar teen | 1.4 Build out Hive or similar teen programs in new cities <br> | ||
1.5 Integrate web maker badges and content into Popcorn, MoJo, Hive <br> | 1.5 Integrate web maker badges and content into Popcorn, MoJo, Hive <br> | ||
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2.4 Search for ways to expand our suite of 'code tools for learning'<br> | 2.4 Search for ways to expand our suite of 'code tools for learning'<br> | ||
2.5 Do early experiments in w/ HTML5 gaming (e.g. Paladin, RunJumpBuild)<br> | 2.5 Do early experiments in w/ HTML5 gaming (e.g. Paladin, RunJumpBuild)<br> | ||
2.6 Find more colleges like Seneca, build bigger pool of professors and students<br> | |||
=== 3. Build badges and curriculum that help web makers learn valuable skills === | === 3. Build badges and curriculum that help web makers learn valuable skills === | ||
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=== 5. Tell the Mozilla story well, inspire people to get involved === | === 5. Tell the Mozilla story well, inspire people to get involved === | ||
<br> | <br> | ||
5.1 | 5.1 Tell one Mozilla story; build brand architecture, core narrative, and brand book <br> | ||
5.2 Deploy strong 'non-profit' elements throughout all Mozilla channels <br> | 5.2 Deploy strong 'non-profit' elements throughout all Mozilla channels <br> | ||
5.3 Raise the communications bar; | 5.3 Raise the communications bar; simple messaging, integrated comms, regular blogs/video <br> | ||
5.4 Build | 5.4 Build awareness of Mozilla as web-maker/learning org with public, media, and Mozillians <br> | ||