Engagement/Integrated Marketing/Definitions: Difference between revisions

A kick-off meeting is scheduled once the scope, goals, RASCI, project hub, tracking bug, communication channels, and team is defined and the project is approved and prioritized. The kick-off meeting should include a representative from each of the teams that will be needed to during the life-cycle of the project. The purpose of the meeting is to ensure all stakeholders are aligned on what the project is all about, who is doing what and when it will happen. It should be a high-level meeting and shouldn't include low-level details.