Webmaker/Landing Pages: Difference between revisions

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Revision as of 19:21, 21 May 2014

729 bytes added , 21 May 2014

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Matt Thompson

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 =Notes=
 * Note pad: https://etherpad.mozilla.org/landing-pages
-=Goals=
-* '''Increase our conversion rate'''. Of visitors to users, from 3% to 6%.
-* '''Customize our story for key audiences'''. Especially Mozilla.org visitors and Firefox snippet-clickers.
-* '''Provide the right CTAs'''. This is crucial. "Find or host an event" alienates a ton of traffic -- we need to test better CTAs.
 =What we're shipping=
-What we're shipping by Maker Party:
+By [July11]:
-* 1) '''A landing page for mozilla.org referral traffic'''.
+* 1) '''Mozila.org landing page.'''
-** Webmaker get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals.
+* 2) '''Firefox snippet landing page.'''
+* 3) '''A smart, low-bard CTA for that FF snippet page'''.
+'''Detail:'''
+) '''Mozilla.org landing page.'''
+** Webmaker.org get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for Mozilla.org referrals.
 * 2) '''A Firefox snippet landing page'''.
 ** We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience.
-* 3) '''[https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 A new low-bar Call to Action]'''.
+* 3) '''[https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 A new low-bar Call to Action for FF snippet page]'''.
-** We need to think more creatively about our CTAs for these pages. Something that will convert more traffic than simply "Find an event" or "Host an event."
+** We need to think more creatively about our CTAs for this one. Something that will convert more traffic than simply "Find an event" or "Host an event."
+=Goals=
+* '''Increase our conversion rate'''. Of visitors to users, from 3% to 6%.
+* '''Customize our story & CTA for key audiences'''. Especially Mozilla.org visitors and Firefox snippet-clickers.
+* '''Get better at testing and optimization'''. Rapidly test variants (in copy, imagery, etc.) to see what's working and improve. Tell a data-driven story about what we did and how it worked.
 ==Links & documentation==
@@ Line 24: / Line 30: @@
 '''Tools'''
 * Custom third-party service for creating and testing landing pages http://unbounce.com/
-'''CTA'''
+'''CTA brainstorming'''
 * Sample interactive quiz to consider as a new low-bar CTA http://www.discoverabl.es/surveys/new
 * More CTA ideas [https://bugzilla.mozilla.org/show_bug.cgi?id=1004659 collected in this ticket]
@@ Line 30: / Line 36: @@
 ==Roles==
 * Mozilla.org landing page
-** R: A: C: I:
+** '''Overall Leadership / Project Mgmt''': OpenMatt
-* Firefox snippet landing page
+** '''Writing copy for the page''': OpenMatt / Drushka
-** R: A: C: I:
+** '''Creating the page in Unbounce''' (picking a template and customizing): Sabrina (?)
-* New Maker Party CTAs
+** '''Design review''': Cassie (?)
-** R: A: C: I:
+** '''Content review''': Andrea
+** '''Analytics''' (making sure it's tracking data we need, filing optimization requests): Adam
+** '''Front-end dev support''' (if needed): Aki
 = All current landing page tickets =
@@ Line 43: / Line 52: @@
 "product": "webmaker",
 "whiteboard": "[landingpages]",
+"include_fields": "id, component, summary, status, assigned_to",
+"maxrows":"50",
+"order": "bug_id"
+}
+</bugzilla>
+</div>
+= [May30] =
+<div>
+<bugzilla>
+{
+"product": "webmaker",
+"whiteboard": "[landingpages][may30]",
 "include_fields": "id, component, summary, status, assigned_to",
 "maxrows":"50",