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(Created page with '__NOTOC__ = WebMadeMovies Roadmap = == 18 months == '''Web Made Movies is a strong brand recognized as an innovator at the intersection of film and the web - proof that ope…')
 
 
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== 18 months  ==
== 18 months  ==


'''Web Made Movies is a strong brand recognized as an innovator at the intersection of film and the web - proof that openness can win in film'''  
'''High-profile productions that showcase open video as the new standard in interactive.'''  


''[MT: This headline above feels a bit too long. and "strong brand" feels vague and weak. Should emphasize 3 - 5 "best in class" productions that inspire others and define open video as the gold standard in interactive''.]<br>  
*5+ high-profile productions that demonstrate open video's potential. <br>  
 
*Open video tools like pocorn.js exist in the wild. Other developers building on our work.<br>
*It is a vibrant, bustling studio - picture a movie set of the 1930s, where instead of props and a camera department, you have independent filmmakers, CSS hackers, cross-media scriptwriters, Javascript wizards, PHP developers and graphic designers all collaborating on cutting edge productions. The software and content people are working as a team. <br>
*A vibrant, bustling studio / lab. Independent filmmakers, CSS hackers, cross-media scriptwriters, Javascript wizards, PHP developers, graphic designers -- all working as a team.<br>
 
*Buzz. WebMadeMovies productions at festivals and interactive events like Sundance, TIFF, IDFA and SXSW. <br>
*At least 5 high profile productions have engaged with the lab to produce world-class experiences that showcase the potential of open video. These productions innovate not only technology, but how storytelling and narrative can evolve when woven into the web. They showcase what the open web can deliver as a platform that flash never will. <br>
*People referencing open video instead of Flash when pointing to best of breed interactive productions.<br>
 
*A collection of technologies including pocorn.js exist in the wild, driving innovation in unexpected directions <br>
 
*Buzz. Web Made Movies productions appear at film festivals and interactive events such as Sundance, TIFF, IDFA and SXSW. People reference Web Made Movies open video productions rather than current flash-based multimedia<br>


== End of 2010  ==
== End of 2010  ==


'''We've laid the runway for the project, and are beginning to invite the world'''  
'''Reference implementations that demonstrate what's possible.'''  


''[MT: This makes it feel like all we've done is "get ready.<span style="font-weight: bold;">"  Maybe stress demos / reference implementations more.]</span>'' '''''<br>'''''
*6+ compelling open video demos and reference implementations.  
 
*Filmmakers want to work with us. Bringing their productions and funding to the lab.<br>
*6 Engaging working demos '''prove''' the advantage of open video
*WebMadeMovies series on the open web releasing regular episodes. (??)<br>
*Filmmakers are eager to join the lab, bringing productions in all stages: development, production and distribution, to work with the lab  
*Popcorn.js 0.9 released.<br>
*Web Made Movies has talent cued up to absorb these people and leverage their content<br>  
*Popcorn.js is at 1.0, driving forward via daily work from students and Seneca College
*To engage audiences, strong content is being produced natively by the lab to kickstart the process - a series of videos about the open web evokes our philosophy and helps our fellow travelers.


== October  ==
== October  ==


'''We're in active outreach'''
'''Early demos and active development.'''<br>  
 
''[MT: Can we stress more early accomplishment?]''<br>  


*Software sprints have taken place in Brazil, Lebanon and New York to advance popcorn.js and recruit talent
*3 demos and episodes complete. <br>
*The project is on the road, recruiting filmmakers into the fold
*Active developer community in place.<br>
*The developer community is active online, solving problems and growing steadily
*Building popcorn.js. Software sprints completed in Toronto, Brazil, Lebanon and New York.&nbsp;<br>
*A full term course at Seneca College is devoted to Web Made Movies
*Course devoted to WebMadeMovies underway at Seneca College.<br>
*3 demos and episodes are circulating online
*Recruiting filmmakers.<br>


== Progress to date  ==
== To date  ==


*creation of popcorn.js – Javascript library for video  
*popcorn.js 0.1 released, the first HTML5 video javascript library for browser-based video<br>
**launch of a javascript library to maniplate browser based video  
*First software sprint completed with Seneca College<br>
**Associated resources to support development, ie IRC, Github, Lighthouse
*Editing first WebMadeMovies episode, "What is the Open Web?" Featuring Jonathan Zittrain, Joi Ito, ROFLCon, Local Motors, Village Telco project and GrassRootsMapping the Louisiana Oil Spill.<br>


*Software Sprint #1 - partnership with Seneca College's Centre for Development of Open Technology
==Notes from Mark==
**Continuing the tradition of Seneca/Mozilla partnership, the team behind the succesful porting of Processing to processing.js will begin the first HTML5 video javascript library for browser based video


*Editing of initial videos for WebMadeMovies Episode #1 – what is the open web?
* Add in Mozilla movies that Brett is making during rest of 2010. This should be major component of the demos.
**Content for this intitial sprint will include interviews with Jonathan Zittrain, Joi Ito, interviews from ROFLCon, local motors, The Village Telco and the GrassRootsMapping project to map the Louisiana Oil Spill
* Need to fix framing of 'Web Made Movies' series -- needs different name / be clear that there are limited resources.
*popcorn.js 0.1
** Also, is there a community contribution component. Make clear.
**a first release is open to the community
* Need more from developer perspective? Something about building up a team / pool of developers?
* Anything in terms of events? Don't need to list them all, but is there a major milestone or gathering in 2011?

Latest revision as of 16:39, 4 July 2010


WebMadeMovies Roadmap

18 months

High-profile productions that showcase open video as the new standard in interactive.

  • 5+ high-profile productions that demonstrate open video's potential.
  • Open video tools like pocorn.js exist in the wild. Other developers building on our work.
  • A vibrant, bustling studio / lab. Independent filmmakers, CSS hackers, cross-media scriptwriters, Javascript wizards, PHP developers, graphic designers -- all working as a team.
  • Buzz. WebMadeMovies productions at festivals and interactive events like Sundance, TIFF, IDFA and SXSW.
  • People referencing open video instead of Flash when pointing to best of breed interactive productions.

End of 2010

Reference implementations that demonstrate what's possible.

  • 6+ compelling open video demos and reference implementations.
  • Filmmakers want to work with us. Bringing their productions and funding to the lab.
  • WebMadeMovies series on the open web releasing regular episodes. (??)
  • Popcorn.js 0.9 released.

October

Early demos and active development.

  • 3 demos and episodes complete.
  • Active developer community in place.
  • Building popcorn.js. Software sprints completed in Toronto, Brazil, Lebanon and New York. 
  • Course devoted to WebMadeMovies underway at Seneca College.
  • Recruiting filmmakers.

To date

  • popcorn.js 0.1 released, the first HTML5 video javascript library for browser-based video
  • First software sprint completed with Seneca College
  • Editing first WebMadeMovies episode, "What is the Open Web?" Featuring Jonathan Zittrain, Joi Ito, ROFLCon, Local Motors, Village Telco project and GrassRootsMapping the Louisiana Oil Spill.

Notes from Mark

  • Add in Mozilla movies that Brett is making during rest of 2010. This should be major component of the demos.
  • Need to fix framing of 'Web Made Movies' series -- needs different name / be clear that there are limited resources.
    • Also, is there a community contribution component. Make clear.
  • Need more from developer perspective? Something about building up a team / pool of developers?
  • Anything in terms of events? Don't need to list them all, but is there a major milestone or gathering in 2011?
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