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CommSquared/PR: Difference between revisions
→What's the role of a PR practitioner?
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A PR person plans, develops, implements PR strategies and defines their objectives and their targets. | A PR person plans, develops, implements PR strategies and defines their objectives and their targets. | ||
The function may include, depending on the company: | The function may include, among others, and depending on the company: | ||
* researching and analyzing strategic data (e.g., market intelligence, benchmarking, public opinion studies) | * researching and analyzing strategic data (e.g., market intelligence, benchmarking, public opinion studies) | ||
* redacting and distributing news releases to mass media, partners, ... | * redacting and distributing news releases to mass media, partners, ... | ||
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* organizing events | * organizing events | ||
* sourcing and generating sponsorships | * sourcing and generating sponsorships | ||
All those activities convey establishing the good image of the organization, and avoiding/preparing for/managing crisis. | All those activities convey establishing the good image of the organization, and avoiding/preparing for/managing crisis. | ||
CommSquared members will mostly focus on redacting and distributing press releases, liaising, and sourcing. | CommSquared members will mostly focus on redacting and distributing press releases, liaising, and sourcing. | ||