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= WebMadeMovies: the evolution of video<br> = | = WebMadeMovies: the evolution of video<br> = | ||
'''WebMadeMovies is Mozilla's open video lab'''. We're gathering the world's most innovative filmmakers and hackers to explore and showcase the power of new open video technologies. Blowing up the traditional box, and unlocking video's 21st century potential.<br> | '''WebMadeMovies is Mozilla's open video lab'''. We're gathering the world's most innovative filmmakers and hackers to explore and showcase the power of new open video technologies. Blowing up the traditional box, and unlocking video's 21st century potential.<br> | ||
<br> | |||
New tools like HTML5 allow us to make video that behaves like the web: linkable, quotable, searchable, mixable, hackable. Liberating it from closed platforms and creating whole new ways to tell stories online. By mashing up video with the rest of the social web, we're reinventing the medium through open source collaboration, artistic innovation and global community. <br> | New tools like HTML5 allow us to make video that behaves like the web: linkable, quotable, searchable, mixable, hackable. Liberating it from closed platforms and creating whole new ways to tell stories online. By mashing up video with the rest of the social web, we're reinventing the medium through open source collaboration, artistic innovation and global community. <br> | ||
[[Image:The evolution of video -- web made movies -- dino.001.jpg]] | |||
= The problem: black boxes and walled gardens<br> = | = The problem: black boxes and walled gardens<br> = | ||
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*''clicking on a documentary or news subject to instantly see their Wikipedia entry<br>'' | *''clicking on a documentary or news subject to instantly see their Wikipedia entry<br>'' | ||
*''searching the entire history of TV, news and film as easily as you search Google''<br> | *''searching the entire history of TV, news and film as easily as you search Google''<br> | ||
''choosing which character the video camera should follow next<br>'' | ''choosing which character the video camera should follow next<br>'' | ||
*''a teacher skipping to exactly the right moment in a two-hour educational film to answer their student's question''''<br>'' | |||
*''a teacher skipping to exactly the right moment in a two-hour educational film to answer their student's question''''<br>''''' | |||
*''watching a video about the Gulf oil spill recorded weeks ago -- with a map of the spill's current size right now in real time'' | *''watching a video about the Gulf oil spill recorded weeks ago -- with a map of the spill's current size right now in real time'' | ||
*''educational films that dynamically update their content with the rest of the web, never going out of date'' | *''educational films that dynamically update their content with the rest of the web, never going out of date'' | ||
*''entering a documentary film-maker's mind to instantly see their research and added footage'' | *''entering a documentary film-maker's mind to instantly see their research and added footage'' | ||
*''exploring a 360-degree view of a volcano, cityscape or art gallery''''<br>'' | *''exploring a 360-degree view of a volcano, cityscape or art gallery''''<br>''''' | ||
*''bespoke interfaces tailored to each film, marrying the medium to the message. Travel films that interact with your phone's GPS. A documentary about the ocean through a player that looks and feels like water.'' | *''bespoke interfaces tailored to each film, marrying the medium to the message. Travel films that interact with your phone's GPS. A documentary about the ocean through a player that looks and feels like water.'' | ||
*''mashing up search and Twitter feeds with maps and news footage to create a visual monitor of what the planet is thinking about ''<br> | *''mashing up search and Twitter feeds with maps and news footage to create a visual monitor of what the planet is thinking about ''<br> | ||
*?<br> | *''???''<br> | ||
Open video can make all this -- and applications we can't yet imagine -- possible. Given the right tools, standards and imagination. | Open video can make all this -- and applications we can't yet imagine -- possible. Given the right tools, open standards and imagination.<br> | ||
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= "Popcorn" and "butter": open video tools that taste great. And change the web.<br> = | = "Popcorn" and "butter": open video tools that taste great. And change the web.<br> = | ||
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'''WebMadeMovies will produce a lasting set of open video tools anyone can freely use, build on and innovate. '''These include "popcorn," an open source javascript library for developers. And "butter," an intuitive front-end that will make it easy for film-makers and non-technical audiences to publish open video. Popcorn will provide a robust foundation open video developers can build services on top of. While butter delivers a simple interface for film-makers to build custom open video players without requiring a team of developers. <br> | '''WebMadeMovies will produce a lasting set of open video tools anyone can freely use, build on and innovate. '''These include "popcorn," an open source javascript library for developers. And "butter," an intuitive front-end that will make it easy for film-makers and non-technical audiences to publish open video. Popcorn will provide a robust foundation open video developers can build services on top of. While butter delivers a simple interface for film-makers to build custom open video players without requiring a team of developers. <br> | ||
Together these tools will form the ultimate "swiss army knife" of open video applications, empowering developers and movie-makers to take video in directions we can't even imagine yet. And ultimately shaping the future of film the same way HTML and open standards shaped the web. <br> | Together these tools will form the ultimate "swiss army knife" of open video applications, empowering developers and movie-makers to take video in directions we can't even imagine yet. And ultimately shaping the future of film the same way HTML and open standards shaped the web. <br> | ||
[[Image:Web_made_movies_--_napkin_sketch.jpg|500px]] | |||