Drumbeat/Festival2011: Difference between revisions

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 == Vision ==
 [[Image:Mozilla Drumbeat Festival 2010 Volunteers.jpg|250px|right|alt=Mozilla Festival Volunteers 2010.|Mozilla Festival Volunteers 2010]]
-'''The bendable, hackable, remixable nature of the web has dramatically changed the media landscape.''' Television. Radio. News. Comics. Music. Books. Film. All have been engulfed by the technology and culture of the internet. Or, as grand media meister McLuhan put it: TV, radio, books, etc. have become the content of the web.
-'''What do we want this webified media landscape to look like when it grows up?''' The Star Wars Kid or LucasFilm? Arcade Fire or Clear Channel? ProPublica or roadkill on the information superhighway?
+We'll meet in London, the media megacity, for three days fueled by innovation challenges that pull the '''best of modern web technology into the world of media making'''. Sessions will drive new ways of making media with design jams, hackfests, learning labs, live demos and parties.
 [[Image:Mozilla_Drumbeat_ScienceFair.jpg|275px|left|alt=Mozilla Festival Science Fair 2010.|Mozilla Festival Science Fair 2010]]
-If you make media, build the web or both, you've got a say in this. The web is lego. You can build whatever nifty, fun, creative, innovative version of the media future you like.
+At Media, Freedom and the Web, you'll collaborate with real-world journalists and innovative technologists to build whatever inspired version of the media future you like. '''Minimum talkfest, maximum web making'''.
-That's the point of this year's Mozilla Festival: to gather smart people using the web to reinvent the media. We'll spend three days throwing down design jams, hackfests, learning labs, science fairs and parties that pull '''the best of modern web technology and technique into the world of media making.'''
-Whether you're a web geek who makes media or a media nerd who love the web, this is an event you shouldn't miss.
 ==Goals==