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Engagement/Product Marketing/3.6 Upgrade: Difference between revisions
Engagement/Product Marketing/3.6 Upgrade (view source)
Revision as of 17:26, 14 February 2012
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===Campaign=== | ===Campaign=== | ||
====Snippets==== | ====Snippets==== | ||
* 1-2 Months out: Shape messaging around top 3 reasons people aren't upgrading (DONE) | |||
* 3-4 Months out: Increase urgency of Upgrade messaging (DONE) | |||
* 4-6 Months: Change visuals on current Google start page working with Partner Services; change background color?, upgrade message, animated gif, banner sash on logo, etc. | |||
* 6 months: Host ourselves - move people over via DNS redirect. Work with IT to implement. | |||
New Info: Cut-over date is July 1, 2012 | |||
**Bug considerations: some amount users who have upgraded still see the old start page [Bug 721444] | |||
====Website Changes to Mozilla Websites ==== | ====Website Changes to Mozilla Websites ==== | ||
*Add persistent messaging to Mozilla.org/Firefox AMO and SUMO (Owned by LForrest) | *Add persistent messaging to Mozilla.org/Firefox AMO and SUMO (Owned by LForrest) | ||