Confirmed users
687
edits
Communications/Social Media: Difference between revisions
→Target Audiences
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=== Target Audiences === | === Target Audiences === | ||
* Doubled Audience this year (25577 > 49887) | |||
* Averaging 500 new Page Likes per week by years end | |||
* Branched out into Org wide content during last half | |||
=== Target Audience === | |||
'''Primary audience:''' | '''Primary audience:''' | ||
Mentors Makers seeking to help others express themselves using the web. | Mentors Makers seeking to help others express themselves using the web. | ||
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Makers seeking inspiration, tools, community and mentorship in order to express themselves online. | Makers seeking inspiration, tools, community and mentorship in order to express themselves online. | ||
=== Publishing Schedule === | |||
'''Current:''' | |||
* 1 post per day, 4-6 days per week | |||
* message replies 3x per week, channel maintenance (spam, offtopic & objectionable content removal) | |||
'''Producer:''' Rebeccah | |||
=== Channel Growth & Forward Goals === | |||
'''2013 Action Plan:''' | |||
* promote Mozilla-wide initiatives and products, with an emphasis on bringing our Manifesto, Mission and History to the foreground | |||
* clarify voice, develop custom content instead of feeds | |||
* capture content style adapted for multilingual audience | |||
* provide better support and exposure for Mozilla highlighted content & Webmaker Initiative | |||
* supports global event campaigns where possible | |||
* double audience, focusing on growing engagement through improved, relevant content | |||
'''Next steps:''' | |||
* x5 audience by end of 2014 | |||
* create consistency of content by building accessible internal calendar that focuses on Events Platform, Community Page Support, interest based content types | |||
* utilize geolocation to target and support international community growth | |||
* acquire 'people' resources (timeshare Graphic Designer) for custom Share Content development | |||
* build external network to help improve content reporting and discovery, ensure people and projects across the organization are supported, celebrated and aware of how to connect in person | |||
* build out team to include two #l10n contributors, plus train and support Locale Leaders | |||
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'''[http://mozillawebmaker.tumblr.com/ Mozilla Webmaker Tumblr]''' | '''[http://mozillawebmaker.tumblr.com/ Mozilla Webmaker Tumblr]''' | ||
=== Other Channels === | === Other Channels === | ||