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Communications/Social Media: Difference between revisions
→Channel Growth & Forward Goals
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'''2013 Action Plan:''' | '''2013 Action Plan:''' | ||
* build out a | * to build out a strong channel to aggregate and promote the widest possible array of Mozilla initiatives and products, with an emphasis on bringing our Manifesto, Mission and History into the foreground | ||
* | * to establish the Mozilla voice on twitter, with personality and positivity in a major brand name | ||
* | * support more diverse content types - including more initiatives and product development | ||
* provide better support and exposure for Mozillian blogs, demos & activities | * provide better support and exposure for Mozillian blogs, demos & activities | ||
* | * support global events where possible, conduct attention getting campaigns that stay on message | ||
* double audience, focusing on building 'Supporter' base | * double audience, focusing on building 'Supporter' base | ||
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* x5 audience by end of 2014 | * x5 audience by end of 2014 | ||
* account verification | * account verification | ||
* | * build staff-accessible internal calendar to improve content discovery and diversity | ||
* acquire 'people' resources (timeshare Graphic Designer & Copywriter | * create content type guide with format, goals and focus on audience engagement (eg. news & updates, social conversation, outreach, networking) | ||
* acquire more 'people' resources and support for content development (timeshare Graphic Designer & Copywriter) | |||
* improve infrastructure (location on Mozilla.org footer, begin utilizing advertising & marketing tools, etc) | * improve infrastructure (location on Mozilla.org footer, begin utilizing advertising & marketing tools, etc) | ||
* build internal network to improve content discovery and inputs, ensure people and projects across the organization are supported and celebrated | * build internal network to improve content discovery and inputs, ensure people and projects across the organization are supported and celebrated and have easy access to the megaphone | ||
* build out team to include two #l10n contributors, plus train and support Campaign Leaders | * build out team to include two volunteer #l10n contributors, plus train and support Campaign Leaders | ||
== '''[https://www.facebook.com/mozilla Mozilla Facebook]''' == | == '''[https://www.facebook.com/mozilla Mozilla Facebook]''' == | ||