Privacy/Roadmap/2014: Difference between revisions

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DRAFT Privacy Roadmap for 2014
Privacy Roadmap for 2014
== Background ==
== Background ==
In 2013, the public discussion around privacy focussed heavily on the wholesale collection of data and metadata from browsing and cell phone usage. Tracking has entered the public consciousness thanks to the Verizon revelations, Edward Snowden’s whistleblowing on the NSA, multi-national government involvement in surveillance, and news coverage on ad-tech companies monetizing browsing histories through tracking.
In 2013, the public discussion around privacy focussed heavily on the wholesale collection of data and metadata from browsing and cell phone usage. Tracking has entered the public consciousness thanks to the Verizon revelations, Edward Snowden’s whistleblowing on the NSA, multi-national government involvement in surveillance, and news coverage on ad-tech companies monetizing browsing histories through tracking.
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* Deliberate tracking for delivering targeted ads
* Deliberate tracking for delivering targeted ads
* Social network widgets (“Like” button, +1 button, Retweet, etc.) and other services whose primary goal may not be tracking, but could be used for tracking
* Social network widgets (“Like” button, +1 button, Retweet, etc.) and other services whose primary goal may not be tracking, but could be used for tracking
Non-goals for 2014
Non-tracking privacy related efforts. We currently don’t have headcount to tackle more than tracking efforts in 2014, although non-tracking potential goals are listed at the end. We should focus on a single area to strengthen our user story, increase likelihood of making progress, and concentrate impact.


== Goal: Firefox users know when they are being tracked ==
== Goal: Firefox users know when they are being tracked ==
* (Research, implementation) Use machine learning to classify tracking domains, similar to EFF’s Privacy Badger (light on info) and UW’s TrackingObserver (github, NSDI paper).
 
** Status: Mostly research oriented right now, none of these have been productionized or used at scale.
== Goal: Firefox users can avoid being tracked ==
* Tracking protection in Lightbeam
* Native tracking protection in Firefox
* Reducing traffic from social widgets
* Reducing physical tracking on mobile devices
 
== Goal: Firefox users can be who they want, when they want ==
* Multiple profiles in FF Sync
* The right to be forgotten
Confirmed users
238

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