Engagement/Integrated Marketing: Difference between revisions

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== What is Integrated Marketing? ==
== What is Integrated Marketing? ==


Simply put, it the process by which the Engagement team on-boards, manages and communicates major cross-functional projects. Regardless if we call our process a wave, initiative, or project we should unify the method of how we deliver all of our awesome marketing products. We've created a [https://docs.google.com/presentation/d/1XIcxxt-6dZVBkd6RrQx3BmUt3U12EaYYQsy947akv8k/edit?usp=sharing presentation that introduces the idea] and what we are trying to improve. We have also defined [[Engagement/Integrated Marketing/Definitions|key words]] so that we are all using the same language to describe our projects.
Simply put, it the process by which the Engagement team on-boards, manages and communicates major cross-functional projects. Regardless if we call our process a wave, initiative, or project we should unify the method of how we deliver all of our awesome marketing products.  


Please use the following steps on all of your [[Engagement/Integrated_Marketing/Definitions#Project|major projects]]. This process could be overkill for small or [[Engagement/Integrated_Marketing/Definitions#Project|minor projects]] and thus use your best judgement. The integrated marketing process will always be improving and [[Engagement/Integrated Marketing/Contact|Feedback]] is welcome!
Please use the following steps on all of your [[Engagement/Integrated_Marketing/Definitions#Project|major projects]]. This process could be overkill for small or [[Engagement/Integrated_Marketing/Definitions#Project|minor projects]] and thus use your best judgement. The integrated marketing process will always be improving and [[Engagement/Integrated Marketing/Contact|Feedback]] is welcome!
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| [[Image:folder-green-closing.png|48px|link=Engagement/Integrated Marketing/Closing]] || [[Engagement/Integrated Marketing/Closing|Closing out your projects]]
| [[Image:folder-green-closing.png|48px|link=Engagement/Integrated Marketing/Closing]] || [[Engagement/Integrated Marketing/Closing|Closing out your projects]]
|}
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== Resources ==
* [https://docs.google.com/a/mozilla.com/spreadsheets/d/1X5kUBkEAicEe2unDaaLGTYzAJbphWFoaJYBTasHrcHQ/edit#gid=1764494528 Public Project Dashboard]
* [[Engagement/Integrated Marketing/Definitions|key words and definitions]]
* [https://docs.google.com/presentation/d/1XIcxxt-6dZVBkd6RrQx3BmUt3U12EaYYQsy947akv8k/edit?usp=sharing Integrated marketing introduction presentation]
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