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Engagement/Campaigns/Project Lorax: Difference between revisions
Engagement/Campaigns/Project Lorax (view source)
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== Project Brief == | == Project Brief == | ||
This project will introduce an assessment of the health of the | This project will introduce an assessment of the health of the Web. This platform will also share what Mozilla is doing to champion that reality and offer light-touch ways for people to learn and do more. | ||
More specifically, we will encourage our audience to: | More specifically, we will encourage our audience to: | ||
* Gain a better understanding of the health of the | * Gain a better understanding of the health of the Web | ||
* Gain awareness of Mozilla’s values and accomplishments | * Gain awareness of Mozilla’s values and accomplishments | ||
* | * Offer bite-size opportunities to act or learn more | ||
We will evaluate four key attributes that we consider requirements of a healthy Web. We are calling them vital signs: | |||
* '''Access''': People around the world must have affordable access to the Internet, regardless of who they are or where they live. | * '''Access''': People around the world must have affordable access to the Internet, regardless of who they are or where they live. | ||
* '''Control''': Users must be free to shape their online experiences and decide how their information is shared and used. | * '''Control''': Users must be free to shape their online experiences and decide how their information is shared and used. | ||
* ''' | * '''Trust''': The Internet must respect our privacy and security so no one feels vulnerable, threatened or at risk online. | ||
* ''' | * '''Openness''': Fair and transparent rules must preserve our independence and provide fair and equal opportunity for everyone. | ||