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| Currently, you can find a collection of basic guidelines and tutorials for the different kinds of communication you might engage in. But ultimately our goal is to create frameworks and processes that enable you, amazing Mozillian, to see, hear and participate in Mozilla’s marketing communications. In other words, we want Open Comms to be more than a program, but to become the natural way we do things around here. | | Currently, you can find a collection of basic guidelines and tutorials for the different kinds of communication you might engage in. But ultimately our goal is to create frameworks and processes that enable you, amazing Mozillian, to see, hear and participate in Mozilla’s marketing communications. In other words, we want Open Comms to be more than a program, but to become the natural way we do things around here. |
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| == How to write an effective blog post ==
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| Empower your message and clarify your opinion by following these few tips:
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| '''Substance'''
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| * Develop a unique and documented standpoint: your post has to bring something new to the party, whether it is your personal skills, your experience or your disruptive opinion. <br>
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| * Decide who your audience is, and help them: don’t be generic; your post has to meet the needs of a specific audience. You may use metrics to narrow this audience and find out about its expectations. <br>
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| * Put yourself in the mindset of your reader: increase your post’s user value by thinking like you are the reader. <br>
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| * Don’t be tacky: preserve your credibility by avoiding any coarse or indelicate catchphrase.
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| '''Form'''
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| * Write a clear and punchy opening: most readers only read the headlines. You want them to get into the whole post, so be concise and choose a self-explanatory title. Simple is better than funny, particularly as humor for one group of people can backfire for another. <br>
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| * Organize your post: order your content into sections and paragraphs, use bulleted lists, etc; those will make your post easier to read. <br>
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| * Pick up a relevant image: a visual illustration triggers emotions and makes your message more powerful. Note: If the image is a screenshot, prototype, etc. of something that hasn’t been announced yet, make sure to check with PR first! <br>
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| * Enrich your post with links, data, expert quotes, customer testimonials, opinions of influencers, etc.: your credibility will be increased and your standpoint will appear stronger. Note: If you’re not sure whether some internal data or a quote from a meeting is fit to publish, feel free to reach out to the PR team. <br>
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| * Optimize your post: carefully choose categories and tags that will make your post easy to reference. <br>
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| * Call-To-Action: involve your reader; invite comments. These CTAs often come at the end of the post.
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| '''Call to action'''
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| Now that you've gained your leadership, readers are hooked on your posts and even regularly check your updates, what do you want them to do? You have several options in order to answer that question and not only use your leadership, but also empower your readers:
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| *'''links''': expand your readers' horizons by connecting your post to an event, a cause, a manifesto, anything relevant to your content. <br>
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| *'''comments''': ask for direct contribution and engage your reader into commenting on your blog post! That's a classic one but definitely a keeper :) <br>
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| *'''share''': engage your readers into sharing your blog post on social media! <br>
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| *'''contribute''': we at Mozilla have a vivid community, covering many activities your reader may be excited about: connect your blog post to those contributions and engage your reader into developing its own impact!
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| '''Most importantly: have fun and be passionate about what you're writing. It's all about sharing, enjoy :D'''
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| == Social guidelines / tips == | | == Social guidelines / tips == |