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! style="background:#00EC00;" | On Target | ! style="background:#00EC00;" | On Target | ||
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'''Concept Validation''' | '''Product Concept Validation''' | ||
*Launched a consumer study Oct. 25th to test two different value propositions with groups of 100 in the target demographic group. Will monitor results and review the questions we're asking for appropriateness. | *Launched a consumer study Oct. 25th to test two different value propositions with groups of 100 in the target demographic group. Will monitor results and review the questions we're asking for appropriateness. | ||
*Also launched a Facebook campaign and landing page to gauge interest in Abigail and collect email addresses. | *Also launched a Facebook campaign and landing page to gauge interest in Abigail and collect email addresses. |
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