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Foundation/ImpactGoal: Difference between revisions
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A strong impact goal has four key qualities. It’s audacious, tackling the big issues of the day at a high level. It’s concrete, describing specific, tangible change. It’s targeted, describing the key players involved. And it’s inspirational, motivating us to roll up our sleeves and make it happen. In short: Mozilla’s impact goal should be ambitious but attainable, and have the potential to send positive ripples across millions of users’ online lives. | A strong impact goal has four key qualities. It’s audacious, tackling the big issues of the day at a high level. It’s concrete, describing specific, tangible change. It’s targeted, describing the key players involved. And it’s inspirational, motivating us to roll up our sleeves and make it happen. In short: Mozilla’s impact goal should be ambitious but attainable, and have the potential to send positive ripples across millions of users’ online lives. | ||
=Background= | |||
As we look at the next few years of Mozilla’s work, it’s time to begin mapping our course forward. The last three years have been about creating a solid foundation for our work - the internet health frame, clear program offerings, and an effective planning/execution process. | As we look at the next few years of Mozilla’s work, it’s time to begin mapping our course forward. The last three years have been about creating a solid foundation for our work - the internet health frame, clear program offerings, and an effective planning/execution process. | ||
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* Shift narrative '''from ‘fear’ to ‘ambition’''' -- and, eventually, ‘winning’. | * Shift narrative '''from ‘fear’ to ‘ambition’''' -- and, eventually, ‘winning’. | ||
=Goal= | =Goal of this project= | ||
The Impact project is designed to answer the question, <big>'''''“What concrete improvements to the health of the internet do we want to make over the next 3-5 years?”'''''</big> through a transparent, participatory process involving staff and external experts/partners. The specific goals of this project include: | The Impact project is designed to answer the question, <big>'''''“What concrete improvements to the health of the internet do we want to make over the next 3-5 years?”'''''</big> through a transparent, participatory process involving staff and external experts/partners. The specific goals of this project include: | ||
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You can see a more detailed brief that runs each of these options against the criteria [https://drive.google.com/file/d/1cExHEoEpaHKJhgTKWp2h50xvXMWeY76E/view here]. | You can see a more detailed brief that runs each of these options against the criteria [https://drive.google.com/file/d/1cExHEoEpaHKJhgTKWp2h50xvXMWeY76E/view here]. | ||
=Selected impact goal: Better Machine Decision Making= | |||
Based on extensive engagement with staff, allies, experts and the board, it has been decided that ‘better machine decision making’ is the area to focus on. This goal was chosen because of the belief that it can: | |||
* Leverage the ‘agenda setting’ influence by asking tough questions about AI and adding nuance and specificity to the public debate. | |||
* Focus work in an area of further impact, leveraging the work started across all program areas over the past three years. | |||
* Increase the number and quality of collaborations across Mozilla and the internet health movement by helping define specific areas to work with others to have impact. | |||
* Help reach more people through messages and calls to action by increasing the clarity, specificity and relevance of the messages. | |||
* Offer clear milestones and outputs to measure and report out on progress against the intended impact along the way. | |||
* Phase two of the impact project is designed to drive towards more specificity around the work and outcomes we’ll take on in pursuit of the goal of better machine decision making. | |||
=Timeline= | =Timeline= | ||