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| This Page will act as the scoping document for Web Statistics and Analysis that needs to be done for www.mozilla.org site.
| | #REDIRECT [[Mozilla.org/Stats]] |
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| Goals:
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| The purpose of Site analysis is to help us understand how the site is doing. Mozilla.org is primarily a developer oriented site, what do we want people to do once they get to our site, what kind of people do we want visiting this site
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| Increasing the site traffic ..how will it help? Answering some of the above questions can lead to specific on web stat analysis.
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| For example:
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| *The following questions need to be addressed for scope so that web analysis can help us achieve certain goals. What goals are we looking at?
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| **What particular pages should be monitored on a regular basis? For example: favorite pages/ popular pages?? Also at what frequency? Do we need Daily, Weekly or Monthly reports?
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| **What questions cannot be answered right now?- Directly ties in from the previous point and will lead to direction in what kind of code needs to be included in the site pages?.. will lead to
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| **What actionable metrics need to be tracked by Urchin? For example: User level data for a lot of stats is not available.In other words, at what microlevel do we want data?
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| ** What other data do we need to answer interesting questions? For instances, perhaps using data from www.mozilla.org with data from bugzilla.mozilla.org will give insights that aren't possible by looking at that data separately.
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| ** What data can we post publicly that would enable us to share data with other parts of the community? We won't make any data public that contains personal information (such as IP address), so what would be acceptable? Things that are aggregated and anonymous like page views seem fine, but what about referrer reports?
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