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DinoThoughts/marketing/The Mozilla Mission: Difference between revisions
DinoThoughts/marketing/The Mozilla Mission (view source)
Revision as of 17:47, 28 April 2010
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Create an easy to understand, attractive, "Dino Thought", to the Mozilla mission (manifesto), in the form of a pocket guide made of a single sheet of paper. ''Why a single sheet of paper? So that it helps keep costs of printing, as well as the amount of ink/paper needed to a minimum and to allow for easy distribution.''<br> | Create an easy to understand, attractive, "Dino Thought", to the Mozilla mission (manifesto), in the form of a pocket guide made of a single sheet of paper. ''Why a single sheet of paper? So that it helps keep costs of printing, as well as the amount of ink/paper needed to a minimum and to allow for easy distribution.''<br> | ||
It is not for the use of the general public, but more for those community members who, once in a while, need a little aid to memory.''Think of it as a promotion to the promoters not the promotees.''<br> | It is not for the use of the general public, but more for those community members who, once in a while, need a little aid to memory.''Think of it as a promotion to the promoters not the promotees.''<br> | ||
=== Prototypes<br> === | === Prototypes<br> === | ||
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There are still no images in the booklet however, this is due to it being created by someone who, is not amazing with graphics design ([http://fuzzyfox.mozhunt.com/ FuzzyFox]), and so no images were added to avoid spoiling the final finish. ''Even if it is still a prototype.''<br> | There are still no images in the booklet however, this is due to it being created by someone who, is not amazing with graphics design ([http://fuzzyfox.mozhunt.com/ FuzzyFox]), and so no images were added to avoid spoiling the final finish. ''Even if it is still a prototype.''<br> | ||
===== Mark 2 Text<br> ===== | ===== Mark 2 Text<br> ===== | ||
'''Pledge'''<br> | '''Pledge'''<br> | ||
We are dedicated to promoting and preserving an open, shared, and innovative web. All for the public benefit. | We are dedicated to promoting and preserving an open, shared, and innovative web. All for the public benefit. | ||
We aim to promote our principles within the Internet industry, in full public disclosure.<br> | We aim to promote our principles within the Internet industry, in full public disclosure.<br> | ||
We will deliver great consumer products, as well as use our assets (e.g. copyrights, trademarks, etc...) to help us in our mission.<br> | We will deliver great consumer products, as well as use our assets (e.g. copyrights, trademarks, etc...) to help us in our mission.<br> | ||
<br> | <br> | ||
'''Principles'''<br> | '''Principles'''<br> | ||
The Internet is now an integral part of our modern, day-to-day lives. Being a key component in everything from education, to global communication, and even through to how our society as a whole develops and grows.<br> | The Internet is now an integral part of our modern, day-to-day lives. Being a key component in everything from education, to global communication, and even through to how our society as a whole develops and grows.<br> | ||
For this reason it should be open and accessible to all. As a public resource which can enrich the lives of not just a select few, but all individuals who use it, and the security of these individuals is fundamental. It cannot and must not be treated as optional.<br> | For this reason it should be open and accessible to all. As a public resource which can enrich the lives of not just a select few, but all individuals who use it, and the security of these individuals is fundamental. It cannot and must not be treated as optional.<br> | ||
Everyone has the right to shape their own experiences on the Internet. This means that those who help develop it must ensure that everyone has the ability to do so.<br>The effectiveness of the Internet as a public resource depends upon interoperability (e.g. protocols, data formats, content, etc...), innovation, and decentralised participation world wide.<br> | Everyone has the right to shape their own experiences on the Internet. This means that those who help develop it must ensure that everyone has the ability to do so.<br>The effectiveness of the Internet as a public resource depends upon interoperability (e.g. protocols, data formats, content, etc...), innovation, and decentralised participation world wide.<br> | ||
Free and open source software helps promote the development of the Internet as a public resource, while transparent, community-based processes promote participation, accountability, and trust.<br>Despite all this, commercial involvement in the development of the Internet brings many benefits; a balance between commercial goals and public benefit is critical.<br> | Free and open source software helps promote the development of the Internet as a public resource, while transparent, community-based processes promote participation, accountability, and trust.<br>Despite all this, commercial involvement in the development of the Internet brings many benefits; a balance between commercial goals and public benefit is critical.<br> | ||
In short. Magnifying the public benefit aspects of the Internet is an important goal. Worthy of time, attention, and commitment.<br> | In short. Magnifying the public benefit aspects of the Internet is an important goal. Worthy of time, attention, and commitment.<br> | ||
==== Mark 3<br> ==== | ==== Mark 3<br> ==== | ||
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A full review of the remixed textual content, a rebranding while keeping the Mozilla communities feel, and hopefull the addition of images into the booklet.<br> | A full review of the remixed textual content, a rebranding while keeping the Mozilla communities feel, and hopefull the addition of images into the booklet.<br> | ||
There are also to be some additions of testimonials to the booklet. Possible candidates for these are the "older" members of the community such as Mitchell Baker and Aza Dotzler.<br> | There are also to be some additions of testimonials to the booklet. Possible candidates for these are the "older" members of the community such as Mitchell Baker and Aza Dotzler.<br> | ||
== Resources == | |||
*[[Mozilla.org/About|The Mozilla About Page wiki]] | |||
*[http://www.mozilla.org/about/manifesto The Current Mozilla Manifesto] | |||
*[http://www.mozilla.com/en-US/about/whatismozilla.html What is Mozilla?] | |||