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| Line 90: |
Line 90: |
| *Colombia, Chile, Venezuela: Web developers/students interested in HTML5 | | *Colombia, Chile, Venezuela: Web developers/students interested in HTML5 |
| *Spain: TBD | | *Spain: TBD |
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| === Regional targets ===
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| *Brazil, Colombia, Chile, Venezuela, Spain ???
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|
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| === Head, Torso & Long Tail ===
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| *Developer engagement touches them all via blog content, twitter, events, speakers, influencers, relations
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| *Head: Strategic apps & key brands world-wide
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| *In region significant brands:
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| **Ci&T (http://www.ciandt.com/us-en/) - training event on Aug 1 produced by Dev Engage, initial BD introduction came via Havi's WebFWD contact
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| **Folha (http://www.folha.uol.com.br/) - initial contact came via Havi's WebFWD contact
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| *Long tail- independent, community & locally relevant niche developers
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| *Our focus to date has been on Brazil
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| *Recommendation: As part of leads tracking for app submissions -
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| **1st encounter POC
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| **Community contact
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| **Apps support or relationship management touchpoints by devengage
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| == Strategy == | | == Strategy == |