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| '''Title of Session (should also be the title of your Wiki page)''': 15 years of Mozilla campaign ideas
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| '''Facilitator(s)''': Mike Manning & Leslie Nakajima
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| '''Are you paid or volunteer staff?''': Paid staff
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| '''Area of Contribution (Team Name)''': Engagement/Communications
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| '''How are you currently involved with the community?''': As paid staff
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| '''Location of Work (where do you reside?)''': San Francisco
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| '''Talk Length (please choose between 30, 60, 90, 120 minutes)''': 60 minutes
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| '''Summary''': In Q1 / 2013 we can celebrate 15 years of Mozilla and look at how we'll change the Web in the next 15 years. This is a great opportunity to highlight Mozilla's growth and innovation for both press outreach and fun community activities. During this session, we will share our ideas to date, get feedback and develop additional ideas we can deploy across the globe as we celebrate this milestone.
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| - discuss what type of testimonials around 15 years of Mozilla we could produce and how to present them (e.g. video testimonials, HTML5 celebration apps, Celebration Add-Ons, etc.)
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| - brainstorm 15 years of Mozilla stunt ideas: What could we do, who could organize, when we might do what and in what countries? What works internationally, what would be a great hook locally?
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| - create wishlist for a 15 year digital marketing pack ( logos, messaging, infographics, video testimonials, posters etc.)
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| - discuss timelines, assign project leads, agree on resources to use.
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| '''How your session furthers the MozCamp [https://wiki.mozilla.org/MozCampAsia2012/Tracks Goals]''': Recruits contributors to leverage for anniversary and recruitment campaigns.
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| '''Expected Outcome or Deliverable''': New ideas or extensions to the projects we already work on, have concrete plans and list of next steps for community and jointly driven activities around 15 years.
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| '''Desired Audience Type or Skill-set''': Anyone that sees the potential of an anniversary for some fun and creative marketing, PR and community activities
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| '''Equipment Needs (Video projector already included)''': Flip charts, pens + cards for brainstorming
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| --------------------------------------------------------------------
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| To Be Completed by the Audience-
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| (If you would like) Submit a Question for the Speaker(s) or indicate what
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| information you hope to gain by attending this talk here:
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| Place your name here if you would like to attend this talk:
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