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Communications/Social Media: Difference between revisions
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=== Channel | === Channel Growth & Forward Goals === | ||
'''[https://twitter.com/#!/mozilla @Mozilla]''' | '''[https://twitter.com/#!/mozilla @Mozilla]''' | ||
2013 Action Plan: | |||
* build out a communications tool to promote Mozilla-wide initiatives and products, with an emphasis on bringing our Manifesto, Mission and History to the foreground | |||
* clarify voice, bring out personality and positivity to refresh channel | |||
* supports more diverse initiatives and products developments | |||
* provide better support and exposure for Mozillian blogs, demos & activities | |||
* supports global events where possible | |||
* double audience, focusing on building 'Supporter' base | |||
Next steps: | |||
'' | * x5 audience by end of 2014 | ||
* account verification | |||
* create consistency of content by building accessible internal calendar that encompasses news & updates, social conversation, outreach, networking & content discovery | |||
* acquire 'people' resources (timeshare Graphic Designer & Copywriter for Social Share content) | |||
* improve infrastructure (location on Mozilla.org footer, begin utilizing advertising & marketing tools, etc) | |||
* build internal network to improve content discovery and inputs, ensure people and projects across the organization are supported and celebrated | |||
* build out team to include two #l10n contributors, plus train and support Campaign Leaders | |||
'''[https://www.facebook.com/mozilla Mozilla Facebook]''' | |||
=== Webmaker Voice === | === Webmaker Voice === | ||