Firefox/Beta/GrowUsageQ1

Summary

• Previous Firefox Beta peaked to 1.5 ADI.
• The goal for this quarter is to push Firefox Beta ADI in the latest versions beyond 2 million.

To achieve this:

• New Acquisition via social media, snippets, mozilla.org/firefox properties and media buys
• Get users running old beta builds to the latest Firefox Beta
• Increase Awareness on how users can provide feedback

Details

Get Users running old beta builds to the latest Firefox Beta

• push firefox beta update to users running <11 beta builds

Action Items

Get Users running old beta builds to the latest Firefox Beta