Drumbeat/allhands presentation
< Drumbeat
Summary
- Mozilla Drumbeat:
- Connect inspiring projects & people that make the web better and more open
- Build a global community using technology to help internet users understand, participate and take control of their online lives
- Expand Mozilla's open DNA & magic to new communities, new ways to participate, & new breakthroughs and challenges
- Main activities in 2010: Launch an initial slate of featured Drumbeat projects, create an online presence where people can participate and propose new projects, & establish Drumbeat events as "the place to be" for those inventing the open internet's future.
- Topics and scope: Broad framing around a better, more open internet. Current issue priorities: open mobile; identity and data in the cloud; open video; internet health and security; helping people understand the open web.
2010 Goals:
- Introduce Drumbeat to the world
- Build and energize the Drumbeat community
2010 Objectives
Find & set up projects that excite us. Mostly from people we don't know yet.
- Activity: Start with a set of inspiring "bootstrap" projects that show what we mean & deliver early impact.
- Metric: 5 inspiring & fully articulated projects ready for the beta website launch, with robust workspaces that attract participation
- Activity: Use those sample projects to help get great new projects into the pipeline.
- Metric: 100 great project ideas submitted into the funnel
- Metric: 10 of those that gather enough community support to develop into fleshed-out featured Drumbeat projects
- Metric: 250 community members actively contributing time & expertise to these projects
- Metric: $30,000 in donations to projects
Establish Drumbeat events as places where the future of the internet is being invented.
- Activity: Launch the 2010 Mozilla Drumbeat Festival to celebrate successes, sprint on projects & invent the internet's future.
- Metric: Shift the conversation. Set the open Internet agenda through Festival talks, videos & featured projects.
- Metric: Raise the profile of projects & people featured at the Festival
- Metric: Increase newsletter subscribers, donations & site contributors 25% from Festival "bump" & profile-raising.
- Activity: Use local events to identify local leaders and projects to feed into the Drumbeat project pipeline.
- Metric: Participate in # local events and presentations
- Metric: Empower # Drumbeat community members to host their own local events & showcase Drumbeat in existing events like Ignite & BarCamp
Build and evolve a flexible online platform to support Drumbeat projects & events.
- Activity: Provide an online home & workspace for Drumbeat projects to recruit helpers & drive participation.
- Metric: size of the Drumbeat community, especially 'innovation ninjas' running projects and providing expert help.
- Metric: number of people voting on projects, subscribing to newsletter, etc.
- Activity: Drive compelling stories about Drumbeat projects across a broad range of social media & partner sites
- Metric: 5000 newsletter subscribers (Q1:1000 Q2:2000 Q3:4500 Q4:5000)
- Metric: Mentions of Drumbeat projects in earned media & important sites and blogs we like