Engagement Team Purpose Goals

The engagement team has one purpose: to get people to contribute their time or money. How do we do this? From the top and from the bottom.

From the top: We help determine the overall narrative arc for the Mozilla Foundation, and ensure we’re telling one, solid, cohesive story. We help increase quality by providing market research and user feedback to the product teams. And we generally harass you about meeting targets.

From the bottom: We provide support and empowerment, so that each project team can be the best it can be, and hit its goals. We literally provide services with our in-house service team (more on that in a bit) who can help with design, copywriting, and building sites and assets. We provide training, support, and run campaigns to help teams to help get people into their engagement funnels. We also run our fundraising programs, including working with you to secure big grants.