Foundation/2021/OKRs: Difference between revisions

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| 5.1
| 5.1
| 2022 planning and budget decisions driven by systematic evaluation of our work in 2021.
| '''2022 planning and budget decisions driven by systematic evaluation of our work in 2021.'''
'''Motivation:''' <br />
'''Motivation:''' <br />
We have become skilled at using OKRs to organize our work and measure our impact. In 2021, we will make a next step by updating our CRM, financial planning and evaluation tools to more rigorously use info on what’s working (and what’s not) to drive future plans.  
We have become skilled at using OKRs to organize our work and measure our impact. In 2021, we will make a next step by updating our CRM, financial planning and evaluation tools to more rigorously use info on what’s working (and what’s not) to drive future plans.  
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| 5.2
| 5.2
| 100% of teams have workflows and reports that are supported by our integrated CRM.  
| '''100% of teams have workflows and reports that are supported by our integrated CRM.'''
'''Motivation:''' <br />
'''Motivation:''' <br />
Over the last 5+ years, we have relied on MoCo’s CRM infrastructure, which did not meet our needs and left us with data silos across MoFo. In 2021, we will take over our CRM and put in place tools that both enable movement-building and serve as a model of good data stewardship.  
Over the last 5+ years, we have relied on MoCo’s CRM infrastructure, which did not meet our needs and left us with data silos across MoFo. In 2021, we will take over our CRM and put in place tools that both enable movement-building and serve as a model of good data stewardship.  
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| 5.3
| 5.3
| Complete data analysis that reveals best approaches for converting ‘subscribers’ to ‘donors’.
| '''Complete data analysis that reveals best approaches for converting ‘subscribers’ to ‘donors’.'''
'''Motivation:''' <br />
'''Motivation:''' <br />
Over recent years, we have both improved our email content and grown the number of email subscribers. In 2021, we want to understand what strategies and tactics will convert email subscribers to first time donors. Ultimately this will help us grow donations and our donor base..
Over recent years, we have both improved our email content and grown the number of email subscribers. In 2021, we want to understand what strategies and tactics will convert email subscribers to first time donors. Ultimately this will help us grow donations and our donor base..
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