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==Meeting Notes==
==Meeting Notes==


xx
Richard
Mark
Matt
Carlo
Seth
Gina
Robert Benedict / Noelle / Seth Chun (sp?) (work for Changemakers.com)
digital analyst / strategy & social media goddess
 
----
Seth with Ashoka
What can Drumbeat
Changemakers began as a magazine
Suzmika Goach (sp?)
president of Ashoka (fact check)
social entrepeneur in India, involved in freedom movement
launched changemakers to expose social change agents in India
that concept of change agent near to her heart
early 2000, CM transitioned web site from articles / content to particpation and social action on the web
 
getting interesting short ideas on web through things like competitions
meant to solve a particular social problem
people could see different submissions and start collectively helping the ideas in some way or another
the most possible ideas and competitons
various change agents would come together and collectively have impact
bring all of their various talents to the idea
people can contribute knowledge from so many different locations and together create powerful ideas that create lasting change
"open sourcing the idea of social change through social entrepeneurship"
 
fit with Drumbeat:
concept about web site feature various ideas and through open web come together and talk about and contribute and vote on
 
----
where they're at now:
30 competitions
3000 entries
vast majority of countries represented
significant funds pushed toward innovators
from partners like IDB and others who have selected grantees out of Changemakers pool
skim cream off the top of a process
grown from 6 - 8 person outfit, to doubling in size
 
how do we put collaboration at the center of Changemakers
different collaboration than others: trying to provide a place where people create a utilitarian community
and sometimes they take relationship offline (e.g., on front page)
 
Question: what do you know now that you wish you had known when you started?
 
Getting the social object defined
one thing you can point users to to get people to know what it's about
the value propositions are often more abstract in social change space, and in a sense philosophical
 
"Don't fall prey to if you build it they'll come myth"
people time is scarce
this is the reason Drumbeat exists: without it, the world could not do x
 
worked to refine and sharpen value proposition
larger principles about web in general,
what are we really asking our community to do?
competitions allow focal point
enter competition
comment on entries
social change and social impact goals
 
Mark:
for drumbeat, main object is the PROJECT
as you guys evolved participation call and made message more crisp
how much did you evolve the site -- how'd you iterate it?
 
changemakers.net
the print magazine went online and had brochure site that then became online magazine with competitions
eventually became competition space
 
went through major re-design
the .com site major departure from .net
broke away, sharpened value proposition, flexible enough architecture to do that
launched .com one year ago in May?
architecture: Drupal CMS underlying it
 
giving people a toe-hold for an interaction beyond normal set is key
have some really excellent social media folks
really forunate with Noelle and ability to craft messaging that people understand -- through Twitter and other social media properties
the social media work is key: but key is giving people something they can go to consituents with that provides value in non-monetary way
 
Gina: voting mechanism provides
engage an existing community that has grown over time (as opposed to creating from scratch)
establish a first online presence that validates their work
and if they already have that online presence -- reinforces or validates the work they're doing
 
Noelle:
continue to pull people in through competitions
changemakers is in a unique spot as a non-profit, part of Ashoka, broad mission is everyone a changemaker
 
----
 
Carlo
- suburban area outside Rome: 4 million people
* Project summary is here:
http://groups.google.com/group/mozilla.community.drumbeat/browse_thread/thread/3b358874293ee460#
 
* Mark: likes idea of ideas around local community services
* good fit with Drumbeat mix of proposals
* two next steps:
1) What ways are you asking people to contribute?
* e.g, proposing service ideas? help w. ideas already have?
2) many people in community wireless movement
* would be interesting to do some research around community wireless in other communities / countries?
Mark would be happy to work further on this project at Fosdem
 
Another idea: put out some kind of call, to do some kind of meet-up at Fosdem if there's other community wireless people there
could use Mozilla Drumbeat name as umbrella for that
 
----
Mark:
Alina has proposed a session for Mozilla room
before doing that session, try to do a working group
really planning what drumbeat opportunities we want to take advantage of
should have smaller meeting with the people who are most interested
 
Gina: interested in helping out with session
pick discussion up in newsgroup and carry on there
 
----
Mark's January Drumbeat update:
http://commonspace.wordpress.com/2010/01/15/january-mozilla-drumbeat-update/
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Questions:
* what do you feel like you know now that you WISH you knew when you started?
* project page design -- similar in many ways
* tabbed interface: what's next
Matt Thompson
Confirmed users
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