Key Message

What is Drumbeat?

An invitation to everyday internet users to help keep the web open
An inclusive network that facilitates and aides open web innovations
A worldwide community of smart, creative, everyday people who actually /make and do/ things that attack problems, power big ideas, and build the open web.
[we need more in this section, or really to segregate these into a few key bullets, but this is the basic idea]

Notes & suggestions:

"Mozilla Drumbeat is a global community of inspired geeks working to protect and grow the open web"
"We're innovators, makers, and everyday Internet users using technology to attack problems, power big ideas and invent the web's future."
Should probably include explicit mention of "projects", since that's at Drumbeat's core?
"By bringing together great people, projects and events, Drumbeat uses open innovation and collaboration to turn big ideas into reality."
Make some connection / reference to Firefox?
- "We're taking the same spirit and unique way of working that built the world's greatest web browser. And using it to build a better web -- and more open world."
Might be good to have an "example" sentence somewhere to make it more concrete?
- Like: "From making the web more accessible across language and disability divides, to open web skills training and education, to 'open source cinema' and new ways of telling stories."
"Drumbeat projects make the web better. More open. More innovative. More accessible. More awesome!"

How does it work?

You connect with people and projects that are intersting to you--the goal is for you to connect with others and *build* stuff
We help you find each other to make projects and build traction and change the world
If you start to be successful your project can be funded
[this section is waaaay choppy, but basically, 'meet people, make open web-y stuff, maybe get funded']

Who's behind it?

The Mozilla Foundation and every web user on the planet
Mozilla has huge audience--great way to affect change towards the open web is to mobilize this demographic firefox was one way to facilitate the open web [but was not enough]
We are using the audience and brand behind Mozilla to leverage Drumbeat and the open web
Drumbeat is a way for a more demographics of people to participate in the open web than developers and beta testers of Firefox
We are doing these things in the same way we make Firefox -- using an open, participatory and global approach to build things that simultaneously make the web stronger and delight the people who use them.
[these, like the other sections, need to become more bullet-y but this is the content...]

What are you trying to accomplish?

A better web and more open world.
Big change on the internet. Openness everywhere, not just for nerds only-–we’re taking what we started with Firefox and amplifying it through Drumbeat.

- Short-term goals:
  - a strong, safe open internet
  - to back social entrepreneurs who are making things
  - Find and nurture thousands of local community leaders who will invite people in their cities to participate in practical, hands-on open web projects and events.
  - Create a compelling and diverse narrative about the open web that motivates millions of people around the world
- Long-term goals
  - an internet where everyone should all be able to freely create, innovate and express ideas
  - a huge, lasting movement of people who feel they own, shape and should protect the web

[this section needs shorter bullets, but these are the key ideas--also we need a non-cursing version of 'big fucking change on the internet' for the next iteration :) ]

Why does that matter?

The Internet is increasingly becoming our global commons: a critical public resource over a billion people use every day to learn, innovate, trade, befriend and play.
It creates more wealth, supports more friendships and fosters more innovation than anything ever before.
The open web needs to be grown, improved, and protected, Protected from confusion. Monopoly. Exploitation. Centralization. Control.
It is in the hands of internet *users* to shape the future of the open web. At the end of the day it's up to *us.*

The open Web, in short, is evolving, decentralized, transparent and participatory. It is:

Evolving and improving as we each can re-shape existing parts of the Internet into something that is our own.
Decentralized in both architecture and control, ensuring continued choice and diversity.
Built on transparent technologies that anyone can study, use or improve.
Fueled by participation, in ideas, energy or media from more than a billion Internet users.

What happens if this works?

magic and unicorns and THE OPEN WEB
[more on this later]

What happens if we lose?

"The open innovation, level playing field and creativity we take for granted online today may vanish."
"Replaced by a series of walled gardens, roadblocks, and gatekeepers."
"We need to ensure the open web doesn't get hijacked by monopolies, would-be gatekeepers or locked-down technologies that threaten innovation."
"The open web is our world's nervous system. We need to keep it open, healthy and growing. And guard it against threats the same way we protect our environment."

How can I help?

Host an event
Tell a friend about the open web
Start a project
Help a project

[these, unlike the other sections, need to get narritive and pretty.]

[not sure if this is a good place for "what makes a good drumbeat project" or if that shouldn't be included in this doc] if we want to include it, here it is:

must make the web better
don’t have to be implemented-that’s what the drumbeat community is for
Drumbeat can help with online tools, awareness raising, expert advice, skilled volunteers, and fundraising.
Projects need clear, measurable outcomes. The more specific & doable, the better. With lots of opportunities to build and make.
Uses 'Internet DNA.' Working in the open. Crowd-sourcing, collaboration and participation.
allow for participation--helps everyday web users get involved to help make the web better.

Drumbeat/key message

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