Drumbeat/key message

draft 0.9 - May 18 2010

Primary messages

• Mozilla Drumbeat is about keeping the web open.
• We all benefit from the open web.
• But we can't take the freedom of the web for granted.
• We need to protect and improve the open web.
• Drumbeat = your chance keep the web open and free.
• You can get involved online and face-to-face.

[note: these bullets are the the same as the headlines below]

Detailed message breakdown

Mozilla Drumbeat is about keeping the web open

• We're building a movement. We want to keep the web open for the next 100 years.
• Where to start? Everyday web users making and doing things that help the open web.
• Drumbeat's role: host projects and events that gather smart, creative people around big ideas.

We all benefit from the open web.

• It’s the most powerful communication tool in the history of humanity.
• The nervous system of trade, education, governance, activism, and play.
• Lets a single idea achieve global impact.
• All without needing someone else’s approval or permission.
• Open = (Participatory + Transparent + Decentralized + Generative)

But we can't take the freedom of the web for granted.

• There are many who would neuter or control the web we have built.
• Imagine an internet filled with devices you can't tinker with and walled gardens.
• What's at risk? Access. Privacy. The freedom to create and innovate.

We need to protect it. Improve it. Grow it.

• We helped keep the web open when 20,000 of us built Firefox.
• And we’ve been continuing that work ever since.
• It’s what we do. It’s all we do. And we’re known to do it well.

Drumbeat = your chance to keep the web open and free.

• For anyone who wants to lend their skills and creativity to the cause of keeping the internet open.
• A chance for the rest of us to get involved.
• A global community of smart, creative, everyday people who actually make and do things that attack problems, power big ideas, and build the open web.
• Who? Teachers. Lawyers. Artists. Accountants. Plumbers. Web Developers. Anyone who uses and loves the internet.

You can get involved online or face-to-face.

• We've planted a flag. A place to gather and collaborate.
• Start a project, or join one that's already rolling.
• If your project gets traction, we'll shout from the top of the mountain about it. We may even fund it.
• Go to an event in your city. Work on a project with neighbors, or just paint a picture of what you want the web to look like in 100 years.