BlogHerNYC 2010
From MozillaWiki
BlogHer takes place in New York City on August 6-7, 2010 brings together bloggers from every corner of the blogosphere together for hands-on learning, rich discussions, opportunities to meet with the brands that support them and plentiful networking opportunities.
Objectives
- Expose and drive new Add-ons Collections and garner overall awareness for Firefox customization.
- Expose Firefox and the Mozilla organization to end-users who are "conscious consumers."
- Garner attention for Rock Your Firefox (www.rockyourfirefox.com)
- Acquisition of new readers and visitors
- Acquisition of blog posts for RYFF from Blog-Her conference attendees
Activities
- Mozilla in NY Meetup Event
- Location: Hospitality Suite, #4339
- Hours: Thursday, 8/5 7 - 9PM
- What: Engage with local NY Mozilla fans as well as BlogHer participants prior to the start of the conference.
- Location: Hospitality Suite, #4339
- GeekLab at NY Hilton
- Location: Hospitality Suite #4339
- Hours: Friday, 8/6 10AM - 6PM; Saturday, 8/7 10AM - 5PM
- What: Demo Jetpack and Add-on development
- Location: Hospitality Suite #4339
- Hospitality Suite at the NY Hilton
- Location: Hospitality Suite #4339
- Hours: Friday, 8/6 10AM - 6PM; Saturday, 8/7 10AM - 5PM
- What: Come learn about our BlogHer Add-on and Collection, Personas, Firefox 4 and more!
- Location: Hospitality Suite #4339
What's Needed
Who is Going?
- Sarah Doherty (Marketing)
- Mary Colvig (Marketing)
- Marcia Knous (QA)
- Jorge Villalobos (Add-ons)
- Justin Scott (Add-ons)
- Interested in helping us out at our hospitality suite? Drop an email to Sarah.
Blog Posts
- Marcia - http://weblogs.mozillazine.org/marcia/archives/020639.html
- Justin - http://blog.fligtar.com/2010/08/07/firefox-at-blogher-10/
- Sarah - http://www.sarahdoherty.net/blog/2010/08/30/blogging-blogher-10-new-york/
Post-Mortem
- Positive
- It was a big event, very well organized as far as I could tell.
- Room decorations
- Things to Improve Upon
- It wasn't the right audience to promote add-on development or Jetpack. However, some of the attendees did show interest in those areas. This is more of a content creator conference, so I think it can be valuable for Mozilla to continue supporting it, maybe with a different angle (more on the side of marketing and community building).
- Next time have mice for laptops - some people were confused how to use the mac trackpads
- IT to have a larger display Windows laptop to demo Firefox 4
- Geek Lab (maybe focus solely on the suite next time)
- Create a wiki for talking points of have a prep session for the event ahead of time
- Next time have WoMoz marketing mateirals, recruiting