Community building planning is currently happening on the Communications Reps pages.
Q: Can you identify all of the contributors on your team (both paid-staff and volunteer-staff)?
A: Yes! We have all of our volunteers here: https://docs.google.com/spreadsheet/ccc?key=0Ahr4yrtISUiSdEVHNldzU1U4cDhOY3ZRWUJ4d25aZWc&hl=en_US
Also, Mozillians with the Communuications Reps SIG have a tag, and out media trained Mozillians also have a tag.
Suggestion: Use the mozillians.org contributor directory to help. Communicate through your team's channels and encourage people to sign up and group themselves with a common team tag. If you assign a group tag to all contributors on your project, the Mozillians dashboard will track the size of that group and will also allow you to easily export the contact information for group members. You can export these contacts to ensure all your contributors are signed up.
Define Contribution Opportunities
Q: Can you point someone interested in contributing to your project to a list of available contribution opportunities?
A: Yes! You have to be an SIG though, to contribute to PR
Suggestion: Look at what your team's needs are and what gaps you have in staffing to come up with a list of contribution opportunities. Capture those on a wiki page, in bugs, as role descriptions in Jobvite or whatever makes sense for your community.
Map Contribution Paths
Q: Are there clearly understood steps someone can follow to go from knowing nothing about your project to successfully contributing?
A: Currently, you have to sign up to be a Mozilla Rep and from there you can join the communications reps SIG. However, once we have folks signed up for the SIG its a little unclear what the next steps are. What can we have them do? What is the process like for announcements, etc.? We have some really great case studies that we want to highlight as examples of areas or ways folks can get involved.
Suggestion: In addition to just documenting these steps, look for a simple 5-minute task that someone can take to get started (for example, signing up for Bugzilla if they are interested in coding) and also figure out where in the process you can add a mentor to help people.
Establish Goals and Metrics
Q: Can you measure participation or contributors today? If so, what metrics can you track? What goal or metric would you like to achieve for Q1? Alternatively, what metrics would you like to get in place for Q1?
A:The current goal for Q4 for PR is to bring on new contributors in five countries where we do not have existing PR support. That goal is complete with more than 16 counties signed up and represented to contribute to PR.
Suggestion: Write down what you think would be helpful to track even if it isn't possible to get that data today. We'll work on implementing dashboards when we know what data we want.