Drumbeat/Scenarios/template

Drumbeat - Year One Scenario Template

Purpose: answer the question 'what would one year of Drumbeat activity look like in a region x focused on topic y?

Overview

• Title: xxx
  • Once Sentence: xxx
• Timing: throughout 2010
• Geography:
• Language:

Goals

<what are top level goals for whole year / scenario?>

• Goal #1
  • Success metric
• Goal #2
  • Success metric
• Goal #3
  • Success metric

• Non goals

Community

<break down of community / audience segments we want to work with, also may include analysis of geography>

Framing

<3 - 5 key messages that will be widely understood by many people at the end of the year>

Scope

<list of topics that are in / out of scope in this scenario>

In scope

Out of scope

Partner organizations

<who will do we want to work with on this? who already a leading player?>

Campaigns and activities

Bongo: online campaigns

Conga: ground game / local

Tympani: focusing the discussion / major annual event

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

Revenue potential