Engagement/Lifecycle Marketing/Engagement Newsletter
From MozillaWiki
Engagement Newsletter
Guide: Jessilyn Davis
Beneficiaries: Vouched Mozillians
Why: To keep Mozillians informed of the Engagement Team's projects and campaigns, explain why it matters to the Project, and provide ways for people to find out more and get involved.
Timing: First Tuesday of each month (recapping the past month)
Format
- Opening - [Chris] (will send from Chris's address)
- Theme of month or top-line summary.
- Theme of month or top-line summary.
- Engagement Highlights (1-2) [written by owner of the project; ties back to top-line summary; links to wiki for more information]
- Program Title
- What it was:
- Why we did it:
- Results:
- Program Title
- Press Highlights [Shannon]
- 2 or 3 major articles
- Answer the "So what?" question of why these particular articles were important to the Project
- Lighting Spotlight [written by owner of the project]
- Delve into someone's job/project that would be interesting for all Mozillians to know.
- Examples:
- How do we use Social Media & Why
- When do we use Email vs. Social Media
- One Mozilla Style Guide
- How to make a good demo
- Exciting Community highlight
- Delve into someone's job/project that would be interesting for all Mozillians to know.
- What's Up Next [Jess]
- 2 sentences about what's up for next month (with links to their wiki project pages)
- Links to wiki to find out more about Engagement