Firefox/Beta/GrowUsageQ1
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Summary
Previous Firefox Beta peaked to 1.5 ADI.
The goal for this quarter is to push Firefox Beta ADI in the latest versions beyond 2 million.
To achieve this:
New Acquisition via social media, snippets, mozilla.org/firefox properties and media buys
Get users running old beta builds to the latest Firefox Beta
Increase Awareness on how users can provide feedback
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