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Mission+Market+Web Hybrid Summit

June 16, 2009 - 930am - 530pm, plus dinner -- 650 Castro Street, Mountain View. Click here for directions and parking information

More and more, we see new organizations that mash up public benefit missions, market strategies and web-like organizing structures. Mozilla. Miro. Wikipedia. Kiva. And many others. This event is for mission+market+web hybrid orgs like these. more on hybrid orgs

Goals for the day

  1. Dig into tough questions like finance, business models, compensation, balancing mission and money.
  2. Swap practical skills and ideas by sharing real world stories of how our orgs have grappled w/ these issues.
  3. Look for ways to explain, promote and grow the hybrid concept together over time.

Questions for the day

  • Does a public benefit mission offer a competitive advantage? How do you leverage it?
  • How do you find revenue models that drive mission? When do you turn money down?
  • When do you make un-economic decisions? When do you switch to economics only?
  • Where do you get investment to scale and build products that compete in the market?
  • How do you explain your org model to the world? ... your community? ...the government?
  • How do you balance community contribution and quality product?
  • What are the dynamics of people management in a hybrid org?
  • How do you recruit and retain top notch people?
  • feel free to add to this list


  • 9:00 - Coffee and registration
  • 9:30 - Opening Session: Hybrid Org Challenges Context and goals for the day. Mark Surman
  • 10:15 - Interview: Hybrid True Confessions. Discussion w/ three leading hybrid orgs about motivations and pain points. Stephen DeBerry interviews: Scott Heifman, Meetup; Peter Jerram, Public Library of Science; John Lilly, Mozilla.
  • 11:00 - Coffee
  • 11:30 - Unconference Round #1. 2 x 45 min group discussions focused on operational pain points faced by hybrids.
    • Possible topics: finance; business models; recruiting; legal structures.
    • Each person brings 3 questions/ challenges, and 1 thing to teach others.
  • 1:00 - Lunch
  • 2:15 - Interview: Building Better Hybrids Based past hybrid org experiments and morning discussions, hybrid leaders what we're learning about how to build better hybrids. Stephen DeBerry interviews: Mitch Kapor, KEI; Jim Fruchterman, Benetech; Laurie Racine, DotSub etc..
  • 3:00 - Unconference Round #2. Group discussions focused on big picture issues.
    • Possible topics: marketing the hybrid concept; helping foundations work w/ hybrids; building the right org structures.
  • 3:45 - Coffee
  • 4:15 - Report outs from small groups
  • 4:30 - Why Hybrids Matter. Summary of the day where we ask: Why do hybrids matter? Is this an idea we need to be spreading? What are the future opportunities? Host: Stephen DeBerry interviews: Nicholas Reville, PCF; Mitchell Baker, Mozilla; Johnathan Greenblatt, AllForGood.org.
  • 5:15 - Wrap up and follow up Mark Surman
  • 6:30 - Dinner hosted by Mozilla, Shiva Restaurant, Mtn View

Ground rules

  • Be open and honest. Help others learn from you mistakes.
  • Ask others for advice. These are people who know what it's like.
  • Dig deep. Stay away from generic conversations and platitudes.
  • Low (or no?) laptop zone.
  • Keep what you hear in confidence.

Take aways and documentation

  • Press coverage. We are inviting journalists for the last part of the day (330pm ->).
  • Short videos of final presentations that synthesize key ideas and topics
  • Write up of key ideas on Mozilla wiki and for wider sharing
  • Follow up task list re: who is helping whom with what after the event?

Participant List

People we've invited (most of whom have confirmed) ...

  1. Alberto Ibarguen. Knight Foundation
  2. Austin Hill, Akoha
  3. Charles Best, Donors Choose
  4. Craig Wacker, MacArthur Foundation
  5. Dave Geary, Endeavor
  6. Eric Frank, Flat World Knowledge
  7. Erik Moeller Wikimedia
  8. George Conrad, Grameen / MIFOS
  9. Greg Baldwin, Volunteer Match
  10. Jake Shapiro, Public Radio Exchange
  11. Jeff Weiner, Donors Choose
  12. Jesse Moore, GSM Association
  13. Jim Fruchterman, Benetech
  14. Johnathan Greenblatt, UCLA
  15. John Lilly, Mozilla
  16. Laurie Racine, Racine Strategy / DotSub
  17. Liz Allen, Public Library of Science
  18. Mark Surman, Mozilla
  19. Mike Linksvayer, Creative Commons
  20. Mitchell Baker, Mozilla
  21. Mitch Kapor, Kapor Enterprises
  22. Nancy Lublin, DoSomething.org
  23. Nicholas Reville, Miro / Participatory Culture Foundation
  24. Peter Jerram, Public Library of Science
  25. Rebecca Masisak, TechSoupGlobal
  26. Reid Hoffman, Linked In
  27. Scott Heiferman, Meetup
  28. Sofie Bromber, Omidyar
  29. Stephen DeBerry, Kapor Enterprises
  30. Susan Phillips, Omidyar
  31. Vince Stehle, Surdna Foundation

Learn more about hybrids ...

... on the Mozilla hybrid org wiki page.