Mission+Market+Web Hybrid Summit
June 16, 2009 - 930am - 530pm, plus dinner -- 650 Castro Street, Mountain View. Click here for directions and parking information
More and more, we see new organizations that mash up public benefit missions, market strategies and web-like organizing structures. Mozilla. Miro. Wikipedia. Kiva. And many others. This event is for mission+market+web hybrid orgs like these. more on hybrid orgs
Goals for the day
- Dig into tough questions like finance, business models, compensation, balancing mission and money.
- Swap practical skills and ideas by sharing real world stories of how our orgs have grappled w/ these issues.
- Look for ways to explain, promote and grow the hybrid concept together over time.
Questions for the day
- Does a public benefit mission offer a competitive advantage? How do you leverage it?
- How do you find revenue models that drive mission? When do you turn money down?
- When do you make un-economic decisions? When do you switch to economics only?
- Where do you get investment to scale and build products that compete in the market?
- How do you explain your org model to the world? ... your community? ...the government?
- How do you balance community contribution and quality product?
- What are the dynamics of people management in a hybrid org?
- How do you recruit and retain top notch people?
- feel free to add to this list
- 9:00 - Coffee and registration
- 9:30 - Opening Session: Hybrid Org Challenges Context and goals for the day. Mark Surman
- 10:15 - Interview: Hybrid True Confessions. Discussion w/ three leading hybrid orgs about motivations and pain points. Stephen DeBerry interviews: Scott Heifman, Meetup; Peter Jerram, Public Library of Science; John Lilly, Mozilla.
- 11:00 - Coffee
- 11:30 - Unconference Round #1. 2 x 45 min group discussions focused on operational pain points faced by hybrids.
- Possible topics: finance; business models; recruiting; legal structures.
- Each person brings 3 questions/ challenges, and 1 thing to teach others.
- 1:00 - Lunch
- 2:15 - Interview: Building Better Hybrids Based past hybrid org experiments and morning discussions, hybrid leaders what we're learning about how to build better hybrids. Stephen DeBerry interviews: Mitch Kapor, KEI; Jim Fruchterman, Benetech; Laurie Racine, DotSub etc..
- 3:00 - Unconference Round #2. Group discussions focused on big picture issues.
- Possible topics: marketing the hybrid concept; helping foundations work w/ hybrids; building the right org structures.
- 3:45 - Coffee
- 4:15 - Report outs from small groups
- 4:30 - Why Hybrids Matter. Summary of the day where we ask: Why do hybrids matter? Is this an idea we need to be spreading? What are the future opportunities? Host: Stephen DeBerry interviews: Nicholas Reville, PCF; Mitchell Baker, Mozilla; Johnathan Greenblatt, AllForGood.org.
- 5:15 - Wrap up and follow up Mark Surman
- 6:30 - Dinner hosted by Mozilla, Shiva Restaurant, Mtn View
- Be open and honest. Help others learn from you mistakes.
- Ask others for advice. These are people who know what it's like.
- Dig deep. Stay away from generic conversations and platitudes.
- Low (or no?) laptop zone.
- Keep what you hear in confidence.
Take aways and documentation
- Press coverage. We are inviting journalists for the last part of the day (330pm ->).
- Short videos of final presentations that synthesize key ideas and topics
- Write up of key ideas on Mozilla wiki and for wider sharing
- Follow up task list re: who is helping whom with what after the event?
People we've invited (most of whom have confirmed) ...
- Alberto Ibarguen. Knight Foundation
- Austin Hill, Akoha
- Charles Best, Donors Choose
- Craig Wacker, MacArthur Foundation
- Dave Geary, Endeavor
- Eric Frank, Flat World Knowledge
- Erik Moeller Wikimedia
- George Conrad, Grameen / MIFOS
- Greg Baldwin, Volunteer Match
- Jake Shapiro, Public Radio Exchange
- Jeff Weiner, Donors Choose
- Jesse Moore, GSM Association
- Jim Fruchterman, Benetech
- Johnathan Greenblatt, UCLA
- John Lilly, Mozilla
- Laurie Racine, Racine Strategy / DotSub
- Liz Allen, Public Library of Science
- Mark Surman, Mozilla
- Mike Linksvayer, Creative Commons
- Mitchell Baker, Mozilla
- Mitch Kapor, Kapor Enterprises
- Nancy Lublin, DoSomething.org
- Nicholas Reville, Miro / Participatory Culture Foundation
- Peter Jerram, Public Library of Science
- Rebecca Masisak, TechSoupGlobal
- Reid Hoffman, Linked In
- Scott Heiferman, Meetup
- Sofie Bromber, Omidyar
- Stephen DeBerry, Kapor Enterprises
- Susan Phillips, Omidyar
- Vince Stehle, Surdna Foundation
Learn more about hybrids ...
... on the Mozilla hybrid org wiki page.