Learning/impact howto

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How To


Impact statement: describes the overall change we want to see in the world.

  • Who is impacted?
  • What is the change for them, and the world?
  • One statement for 'leadership' and one for 'advocacy'.
  • See baseline statements below.

Impact milestones: describe specific measurable changes that are a step towards the impact statement.

  • A win we can map a path to in 6-24 months
  • Rolls up into one of the two main impact statements
  • Each working group will have several (or many) milestones
  • These milestones will drive options for where and when we invest resources
  • Aim for: Memorable, measurable, motivational, manageable (4Ms)
  • Aim for: 8 words or less
  • Also see SMART goals for a useful framework

Baseline Impact Statements

  • Leadership: More people teach and advocate for the web.
  • Advocacy: Many more people understand and care about the internet.
  • We can and should evolve the wording, but the core goals are fixed at this point.
  • Ideally, these feed each other:
    • 0. We provide leadership development and advocacy platform
    • 1. Result: more people teach and advocate for the web
    • 2. Which ultimately results in: many more people understand and care about the internet.

Example Impact Milestones

  • By 2016, 100k people have completed our basic online privacy training (SmartOn)
  • By 2016, x% of fellowship partner organizations offer regular web literacy training for staff
  • By 2017, y% of fellowship alumni continue to 'teach it forward' (in a way we can track)
  • By 2017, we've seen an z% increase in public concern about key internet policy issues
  • By 2018, we see a,b,c indicators that web literacy is being integrated into formal education
  • Etc...
  • Good impact milestones are about something that happens external to Mozilla
  • Bad impact milestones just focus on our own growth, popularity or quality