Mobile/ProductPlanning/Notes-2014-09-23

Roadmap & Funnel update

Jenn

• Roadmap
• [kr] Additional 'send to' TV video and tab mirroring support - Fx 35 (feasibility) and Fx 36 targets

Hot items

Everyone

• Changing default search - are metrics ready to view effect?
  • land in nightly/aurora as soon as on en-us so we can test all moving parts
  • will uplift to beta/release in a more diligent manner
• November to Remember campaign (Erin)
  • Currently figuring out release vehicles: https://mana.mozilla.org/wiki/display/FIREFOX/DRAFT%3A+Firefox+Renewal+Campaign+Program+Review
  • add-on
    • can we pull in localized add-ons into the home feed?
    • search engine addition - promote as an add-on instead of integrate into ours?

Goals check in

Mark & Karen

• [DONE] Create and enable downloadable distributions in Fx33 (GRO, REV)
• [DONE] Improve on-boarding experience. Minimal projects landing in Fx33. Additional projects landing in Fx34 (GRO)
• [DONE] Search activity & widget. Feature will be enabled in in pre-release channels. Won't ride trains to release until it's better than MVP. (GRO, REV)
• [MISSED] Explore productization of Janus, a proxy system for data compression and privacy. Deliverable is a go/no-go decision and a product plan (if it's a 'go'). (ECO, REV)

Insights

Worth a Read

• Apple continues to develop Safari on iOS and other platforms, adding capability to its platform to maintain compatibility with the web as an adjunct to its (huge) native ecosystem. They've learned some lessons from other competitors including Google and Microsoft, and are ensuring the rendering engine stays modern. Users will need modern devices to take advantage of the updates, and with iOS reported as not working terribly well on the 4S, it's one of the first big fragmentations Apples mobile platform might see (the iPhone 4S and 4 represent about 20% and 10% of the iPhone's market respectively), even with iOS adoption hitting 46% in a week.
• As a follow-up to last week's Android One overview, BGR India posted a review of Spice's Android One phone offering, the $100USD Uno, and India Today reviews the Micromax Canvas. In a nutshell: an ok screen, Nexus-like software experience with acceptable performance, crappy battery life, a requirement of external storage to use media, and a price that feels higher than it should be. These are first generation models, and as software and hardware is updated over the coming months we'll see if they can close the gap perceived between Android One phones and phones like the Moto E (which is a little more expensive, but not much).
• Lots of talk on Privacy in the last week, with Tim Cook sending out an open letter around Apple's efforts on Privacy and several stories on how Apple won't have access to your phone data if encryption is on, followed quickly by Google saying Android L will have a similar feature (although there's some hard questions on what effect that will have on the Android user base given Android's fragmentation and update problems). This was then followed by articles going over that just because Apple and Google can't get your data, law enforcement still can in a number of ways, although they're not too chuffed about the changes. Long story short, organizations have realized that privacy means something to people, and are working to improve how their products protect users along with improve how those companies represent themselves (market themselves) to users. This will continue to be a big deal, but what the changes actually mean for users remain to be seen.

Notes

• Service Workers progress was shown off by Google's Alex Russell at last week's Velocity conference, talking about better offline and online experiences.
• Google updates Chrome Apps for Mobile (their webapp runtime for Android and iOS), bringing enhanced dev tools to the platform and identity, Google cloud support, and rich notification support to web apps.
• Putting the iPhone 6 launch in context with other Apple product launches in a simple chart. The number of units shipped being thrown around is 10MM at an average price of more than $700USD. Bam.
• There were a number of reports that Apple was shuttering the Beats music streaming service. It's not, but expect to see some major retooling to complete with Spotify, Rdio, and other incumbents globally.
• Google continues to refine it's Now offering on iOS, adding TV recommendations, better/more transit options, and overall performance improvements, showing it will push product improvements x-platform.
• The Archon hack allows users to run most Android apps on Chrome OS.
• Apple's put some effort into helping you move from Android to iOS with a support section specifically on how to take your data with you.
• Google continues to relax its pushing of Google+ on users, this time removing the + account creation requirement for new Gmail accounts.

Feedback

Rob

Release Feedback Summary - Highlights:

• Request for Google Now like speech to text [Search Activity]
• Elevated reports of pages not rendering to completion
• Continued Autocomplete issues
• Continued requests for clearing private info on close
• Continued requests for being able to add options to the chrome (refresh, back/fwd, bookmarks, etc)
• Continued requests for traditional Homepage

Pre-Release Feedback Summary - Highlights:

• Beta: Only Casting feedback this week: Roku doesn't work, but Chromecast does for one user
• Aurora: WebGL Broken, but works on Release for one user

Partner review

No notes - in-meeting updates from Mark & Karen

Marketing

Arcadio

Roundtable