Renegade Craft Fair
Renegade Craft Fair takes place in San Francisco on July 18 - 19, 2009. The Renegade Craft Fair embodies the DIY spirit, showcasing 300 artists and crafters. The fairs take place in Brooklyn, Chicago, Los Angeles & San Francisco, and draw 10,000s of people to each event. The audience includes hipsters, hobbyists, families and crafters. Labs and the AMO team would like to work as a team to expose the many ways to customize Firefox, including Personas and add-ons which are often made by hobbyists!
Contents
Objectives
- Personas: Garner more awareness for Personas and drive new contributions.
- AMO: Expose and drive new Add-ons Collections and garner overall awareness for Firefox customization.
- Marketing: Much like the Green Festival, Mozilla will aim to expose Firefox and the Mozilla organization to end-users who are "conscious consumers."
Activities
- Host a booth:
- Add-ons
- Demo DIY-friendly add-ons and collections (i.e. Addart, Personas, WordPress Helpter, etc)
- Walking thorugh collections
- Favorite Add-ons
- Personas
- Custom Personas: Sean Martell to help artists create original personas on site.
- Sean to come up with pre-made component and walk users through the steps to upload a persona
- Launch Project Art contest
- Add-ons
- SEAN ON SITE ROLE:
- Sean will be the Personas representative. His role will be more informal in that he will interact with attendees, answer questions, offer tips and tricks on Personas, and walk through the Personas development process. (ie: tutorial steps) Sean will pick some cool Personas to showcase at the event and get people excited about the process and showcase this via screens.
- NEXT STEPS
- Sean to confirm equipment needs
- Sean to confirm poster needs and/or printing needs
Takeaway (Copy due by 7/10)
- ART COMPETITION
- Sean to create competition logo with link to landing page on the bottom of the handout after the Personas tutorial info.
Add-ons
Created by a grassroots community of thousands, add-ons bring the latest ideas and creativity to Firefox . Whether you're a hardcore blogger or a casual surfer, there's a free add-on that makes the things you do on the internet easier and more fun. Like a nice saddle on your bike, personalizing Firefox with add-ons makes your web browser "just right". Check out our collection of thousands of add-ons on http://addons.mozilla.org
Fox walking through steps of how to make a persona (include testing them)[COPY NEEDED]
Swag Needed
- Tattoos
- Firefox Buttons
Signups
- Saturday July 18
- 10:30 AM - 12:30 PM
- Sarah
- fligtar
- Sarah
- Laura M
- William R
- 12:30 PM - 2:30 PM
- Sarah
- fligtar
- atul
- 2:30 PM - 4:30 PM
- Sarah
- Myk
- Ryan
- 4:30 PM - 5:30 PM
- Sarah
- Ryan
- Person #2
- 5:30 PM - 7:30 PM
- Sarah
- Person #1
- Person #2
- 10:30 AM - 12:30 PM
- Sunday, July 19
- 10:30 AM - 12:30 PM
- Mary
- Catherine Brady
- Nick
- 12:30 PM - 2:30 PM
- Mary
- Nick
- Person #2
- 2:30 PM - 4:30 PM
- Mary
- Person #1
- Person #2
- 4:30 PM - 5:30 PM
- Mary
- Person #1
- Person #2
- 5:30 PM - 7:30 PM
- Mary
- Person #1
- Person #2
- 10:30 AM - 12:30 PM
Blog Posts
- Sarah's Flickr Stream: Mozilla at Renegade Craft Fair 2009
- Sarah: Mozilla at Renegade Craft Fair
- Fligtar: Renegade Craft Fair 2009
- Fligtar: Add-ons and Crafts
- Nick: Meet us at the Renegade Craft Fair this weekend in San Francisco
Post-Mortem
According to Danny from Renegade approximately 20,000 people attended Renegade Craft Fair on Saturday & Sunday.
Things that worked:
- Audience was perfect exposure for Add-ons and Personas
- Personas - lots of interest
- Good representation of different people from Mozilla
Things that we can do differently:
- File bug to get 3g network cards
- Have events laptop working with VMWare options
- Prepare volunteers for session with a brown bag or session before
- Sort of furniture and make sure if it will be in place beforehand
- Minimize amount of collateral -- no more 8.5 x 11
- Too many people volunteered on Saturday
- Why are we here? Have a general mission statement
- What is Firefox? (Get Firefox)
- Did Personas get a spike in downloads on the 18th/19th (slight increase on Sunday)
- Unique URL for personas
